In a press release today, Virgin Media announced that it was trialling 1.5Gb/s cable broadband connections with four media companies in London. Offering 1.5 Gb/s down and 150 Mb/s up, if successful it would be the world’s fastest cable broadband and about 240 times faster than the UK average connection speed.
The technology will use the same infrastructure as delivered to residential customers, so in theory, if it works in this trial it should work just about everywhere Virgin has a cable network. Virgin has already successfully trialled download speeds of 1Gb/s in its fibre network but currently offers 100Mb/s as the maximum speed. Virgin has connections to 12.6 million homes, mostly in urban areas, making them one of the largest residential broadband providers in the UK.
Jon James, executive director of broadband at Virgin Media, said: “Demand for greater bandwidth is growing rapidly as more devices are able to connect to the internet and as more people go online simultaneously. Our growing network provides a highly competitive alternative to the fastest fibre networks of the future and, with our ongoing investment plans, we can anticipate and meet demand as it develops over time, ensuring Virgin Media business and residential customers continue to enjoy world-class broadband.”
The four companies involved in the trial are all in “creative industries” working with on-line video, broadcasting and interactive applications. Sam Orams, co-founder of BespokeBanter.com, one of the companies testing Virgin Media’s 1.5Gb broadband, said: “While the average home might not need these speeds quite yet, we certainly will. The internet is critical to what we do and intrinsically linked to our future growth so it’s exciting to be working with Virgin Media at the forefront of broadband innovation in the UK.”
The Virgin Media network uses DOCSIS3 and can bond several channels together to provide the data speed bought by the customer. Consequently, there’s a choice of different speeds (10 Mb/s, 30 Mb/s, 50 Mb/s, 100 Mb/s). Virgin currently offers 100 Mb/s in cabled areas for £35 per month. Regrettably, I’m not in one of those cabled areas and I’m stuck at about 3 Mb/s. Bah!