A New Kind Of Comment Spam

I and others have been noticing a new kind of blog spam. Essentially relevant comments, being written by real people but linking to spam sites. I have noticed an increased number of these types of comments.

It is apparent that the battle on the comment spam front is starting to use real people. It is very apparent when you load the linked URL, they either try to link it from their contact info or are trying to hide a hyperlink in a period or single word so that it is not so obvious when you view the comment thread.

They are being pretty smart about it because a recent spammer I caught had left 10 comments without any external links. I assume this was to build trust within the system before he startrf to drop external links.

Bots are relative easy to beat but if spammers are using real people to leave relevant comments linking to their spam sites this will be a bigger challenge.

Talking with other bloggers with higher page ranks they are seeing similar tactics. I am at the point where I will ban any external URL’s from being posted by commenters.


About geeknews

Todd Cochrane is the Founder of Geek News Central and host of the Geek News Central Podcast. He is a Podcast Hall of Fame Inductee and was one of the very first podcasters in 2004. He wrote the first book on podcasting, and did many of the early Podcast Advertising deals in the podcasting space. He does two other podcasts in addition to Geek News Central. The New Media Show and Podcast Legends.

One thought on “A New Kind Of Comment Spam

  1. Firstly, killing external links I feel is really throwing the baby out with the bath water.

    Many people seem to take spam as a personal affront and react to it with a knee jerk reaction. However we have to remember that the real problem with spam is simply that it usually degrades the user experience by cluttering up good content with irrelevant and off topic noise.

    If you kill other peoples abilities to add the best content they can, which often includes references to other information and tools on the web, then you are degrading the user experience.

    I think that the solution lies in meta-moderation by website members.

    I am a little bit confused by your post. You say you saw examples of spammers trying to “hide a hyperlink in a period”. You mean they put a hyperlink on just the period? What would be the point of this? For page rank? I assume you have “rel=nofollow” tags on any external links from comments. If not, then that seems the most reasonable solution.

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