Response to the Underground Blogosphere Post

I like Steve Rubel, but I have to disagree with Steve, he has a post up saying that there is a big secret underground where bloggers pitch other bloggers in sending 100’s of thousands of emails on blog post that they have made. This made me laugh, because for every email I get from bloggers sending me a podcast posting link I get 50 e-mail from traditional PR people trying to get me to Pitch me to post something about a new product.

I must not have enough Google / Blogger juice because I don’t get that many article pitches from bloggers, probably a couple a week. I get a lot of story submissions by my podcast audience though. They are really engaged all the time. But from the blogosphere not much. I am sure the top 100 guys get a lot of links submitted but I don’t think that is the case for most of us.

On a personal level, I very rarely pitch a blog post, and if I do it is usually to the person or group the article is written about. Now on the other hand these traditional PR folks do a pretty good job keeping my inbox full. This morning I woke up to 37 press releases on a Friday so go figure.

Some PR groups are great they have learned to just mail me their product and let me try it out. I keep encouraging PR firms to try the unconventional, send 50-500 of my closest podcasting clients the actual product to review on their shows, this will be the cheapest PR they will ever be able to get, and guess what when a PR firm does this they get 45k more impressions then they ever would by e-mailing me a press release multiply that by 50-500 podcaster and then you have some major exposure, then let the podcaster give the product away in their show and you have a win win situation.

So Steve when your around PR friends tell them they way into blogs, and podcast is through showing us you really care enough about a product to send us one. If you want to hit a home run get marketing involved and let the podcaster give away 4-5 as part of a promotion but please no more press releases. []

About Todd Cochrane

Todd Cochrane is the Founder of Geek News Central and host of the Geek News Central Podcast. He is a Podcast Hall of Fame Inductee and was one of the very first podcasters in 2004. He wrote the first book on podcasting, and did many of the early Podcast Advertising deals in the podcasting space. He does two other podcasts in addition to Geek News Central. The New Media Show and Podcast Legends.