Microsoft’s lack of action will slow Podcasting Growth



Well it is pretty obvious that Microsoft did not get Podcasting support built into Windows Media Player 11 and all I can say is that they obviously blew it. I have been debating what to say for a few days. My summation is not fit to print, what I really don’t understand is how they could have been so stupid.

They had a opportunity with Windows Media Player 11 to get in the game, I can guarantee that their inaction will slow the growth of podcasting in a big way. But it makes sense Podcasting does not make them any money, if I were a betting man I bet MTV had something to say in the process and likely killed any podcasting integration as it would have made the URGE network a lesser value.

They obviously do not support citizen media nor do they respect those of us that are on the Windows platform and those that have MP3 players that don’t have the Apple logo on them. One thing for sure is that Steve Jobs understands the power of the medium and have made the integration a priority.

We are approaching 1 year of Podcast integration into iTunes and yet to this date Microsoft is so completely and utterly out of the game that there actions will assure that the iPod and the Apple line gain market share within this community.

The e-mail that i have gotten from listeners and podcasters are agonizing to read, because they are all disgusted and pissed of with the Windows Media Player team. It’s time for Microsoft to allow those people at Microsoft that understand this medium to break out and make some things happen.

What’s the solution well I am not sure firing anyone would help because they move at the speed of a snail. At this very moment in time all I can say is Microsoft and especially the Windows Media Player team you Suck!

About geeknews

Todd Cochrane is the Founder of Geek News Central and host of the Geek News Central Podcast. He is a Podcast Hall of Fame Inductee and was one of the very first podcasters in 2004. He wrote the first book on podcasting, and did many of the early Podcast Advertising deals in the podcasting space. He does two other podcasts in addition to Geek News Central. The New Media Show and Podcast Legends.


4 thoughts on “Microsoft’s lack of action will slow Podcasting Growth

  1. Todd,

    The truth is that player 11 features had been locked down before podcasting had totally taken off. I cannot say in any detail about Microsoft’s podcasting plans as I am under a tight NDA with Microsoft, but I can say that we are seeing the support for Enclosures in IE7 and Vista will have a core RSS support platform built-in. The question that we all have is how far will Microsoft dive into support for podcasting.

    Questions still remain like will we need to wait till Player 12 before we see it supported in the WM Player. I think it is safe to say that player 12 will have some level of support for podcasting and it has been in planning for quite a while already. We could see many potential things happen. It is possible to see a mid-product cycle upgrade of the media player or a stand-alone application with some type of directory. We could also see podcasting supported in Outlook or Media Center PC.

    I have no idea what direction it could go as all of the above is total speculations on my part and even if I knew I still could not tell you for sure anyway.

    Rob Greenlee
    http://www.webtalkradio.com
    http://mobilcasting.blogspot.com

  2. When has Microsoft ever been on the leading edge of something new? Look how long it took them to even support TCP/IP. I don’t expect Microsoft to ever be on the forefront of something new.

  3. Whoa Tood!

    Why don’t you tell us how you really feel?

    Just kidding of course, Microsoft really missed the boat, but then again-what do you expect………look how long it’s taking them to bring out Vista.

    As usual-thanks for telling it like it is.

  4. Whoa Tood!

    Why don’t you tell us how you really feel?

    Just kidding of course, Microsoft really missed the boat, but then again-what do you expect………look how long it’s taking them to bring out Vista.

    As usual-thanks for telling it like it is.

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