Have you ever taken a photo of your lunch, or dinner, and posted it to your favorite form of social media? Some of your friends might like your photo, but that’s about all that can happen with it. Virgin Mobile is giving people in Australia a way to turn their food pics into real meals. This may influence people to post food photos more frequently than usual – but that isn’t a bad thing!

You can turn a photo of food into a real meal for someone else. It is very easy to do. First, take a photo of delicious food. Next, share it on Twitter with the hashtag #mealforameal. OzHarvest will feed someone who is in need every time a person shares a food photo with that hashtag attached to it. The entire thing is being run by Virgin Mobile. You must be in Australia in order to participate in this interesting and helpful campaign.

OzHarvest is the only food rescue organization in Australia. They collect surplus food from fruit and vegetable markets, supermarkets, hotels, wholesalers, farmers, stadiums, corporate events, restaurants, delis, cafes, film and TV shoots, and more. They deliver that food directly to 500 charities in Australia (free of charge). The charities can use it to feed people who are in need.

There is some “fine print” to be aware of. First, as I mentioned, you cannot participate if you aren’t in Australia. You cannot submit more than 3 food photos, with the hashtag, per day. (Well, you could, but they won’t accept more than 3 per day). Participating gives Virgin Mobile permission to re-share any content in your submission “including a perpetual, royalty-free and worldwide license to use any works under the Copyright Act”.

The campaign began on July 9, 2014, and will continue through November 3, 2014 (unless they decide to end it sooner). Their goal is to share 400,000 meals. I am looking forward to seeing the food photos that my Australian friends post to Twitter with #mealforameal. I like that this campaign is free to participate in and that it makes it easy for people to help others.