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This is an update to the article I wrote on the 26th of November Malls Maybe Tracking Your Cellphone. A brief background, two malls in the United States, the Promenade Temecula in Southern California and the Short Pump Town Center in Richmond, Va, where planning to test Footpath by Path Intelligence, a technology which allows malls to track the path
Retailers are constantly trying to track shoppers activities, to try to attract more consumers to their stores and improve their sales. They use various methods to do this including shopper cards and newspaper inserts just to name a few. A couple of malls are testing a new technology called Footpath by Path Intelligence. Footpath tracks the movement of consumers by
If you are into technology or not you couldn’t have missed the out cry over the story that the iPhone is capturing your location data and storing it on both the phone and the computer it is sync to. There have been many articles written on the subject, many which were written to clearly capture the reader attention, like Your