For close to two years, SAG-AFTRA has been in talks with major video game companies on a new contract agreement that would cover voice and performance capture workers on titles from Disney Character Voices, Activision Blizzard, Electronic Arts, Warner Bros.Games, Insomniac Games, and more, according to The Hollywood Reporter.
Now, at an impasse over artificial intelligence concerns, the union’s chief negotiator Duncan Crabtree-Ireland, has called a strike.
“We’re not going to consent to a contract that allows companies to abuse AI to the detriment of our members. Enough is enough,” stated SAG-AFTRA president Fran Drescher. “When these companies get serious about offering an agreement our members can live — and work – with, we will be here, ready to negotiate.”
The move has been signaled for nearly a year. Last September, nearly 35,000 of the union’s members voted to authorize a strike (with 98 percent of members in favor) against the major gaming companies over the agreement, giving SAG-AFTRA’s national board voted to give authority to Crabtree-Ireland to call a strike. As of Saturday, the union said it was “far apart on resolution of necessary terms covering critical AI protections for video game performers.”
“Frankly, its stunning that these video game studios haven’t learned anything from the lessons of last year — that our member can and will stand up and demand equitable treatment with respect to AI, and the public supports us in that,” added Crabtree-Ireland.
Kotaku reported video game actors are going on strike for the first time since 2017 after months of negotiations with Activision, Epic Games, and other big publishers and studios over higher pay, better safety measures, and protection from new generative AI technologies.
They’ll be hitting the picket like a year after Hollywood actors and writers wrapped up their own historic strikes in an escalation that could have big consequences for the development and marketing of some of the industry’s biggest games.
Members of the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) voted last fall to authorize a strike citing an unwillingness of big game companies to budge on guaranteeing performers rights over how they work is used in training AI or creating AI-generated copies.
Roughly 2,600 voice actors and motion capture artists, including talents like Troy Baker from The Last Of Us, Jennifer Hale from Mass Effect, and Matt Mercer from The Legend oF Zelda: Tears of the Kingdom, have been working without an Interactive Media Agreement since November 2022. The strike starts on July 26 and 12:01 a.m.
Variety reported SAG-AFTRA will go on strike against major video game publishers, the actors union announced Thursday, following more than a year and a half of negotiations, with the main sticking being protections against the use of artificial intelligence.
“Although agreements have been reached on many issues important to SAG-AFTRA members, the employers refuse to plainly affirm, in clear and enforceable language, that they will protect all performers covered by this contract in their A.I. language, SAG-AFTRA said.
Per the actors union: “Any game looking to employ SAG-AFTRA talent to perform covered work must sign onto the new Tiered-Budget Independent Interactive Media Agreement, the Interim Interactive Localization Agreement. These agreements offer critical A.I. protections for members.”
In my opinion, companies that suddenly prefer to work with AI, instead of their current, human, workers, are about to lose a significant amount of their workers. No one wants to be replaced by AI.