New Report Reaffirms TikTok’s Influence On Music Streaming
A report commissioned by TikTok confirms what we’ve all known since the social media platform went mainstream in 2020: TikTok drives music streaming, Mashable reported. Conducted by entertainment data and research company Luminate, the “Music Impact Report” boasts TikTok’s positive influence on the music industry. It found TikTok users are twice as likely to find and share new music on