Apple may never find another product with as much revenue potential as the iPhone, but it can still thrive with several new Apple Watch – or iPad-level businesses. For years, Apple Inc. watchers, customers and investors have been fixated on the same question: What is the company’s next blockbuster product? Bloomberg reported.
They’ve been waiting for Apple to deliver something with the same revenue potential as the iPhone – a gadget that can become its next growth engine.
That’s quite a challenge. There are more than a billion iPhones in use globally, and the device is at the center of the company’s product ecosystem. Consumers also haven’t indicated that they want some bold new alternative to a smartphone, a powerful computing platform that fits in their pockets.
The iPhone generates more than $200 billion for Apple annually — more than half its total revenue — while also helping fuel another $100 billion in services and more from accessory sales. The company’s App Store, Apple Watch, music service, TV+ streaming platform and AirPods are all popular because of a smartphone that first hit the market almost two decades ago.
PCMag reported Apple may launch an updated version of the Apple Vision Pro in late 2025 or in the spring of 2026, Bloomberg reported. Mark Gurman’s Power On newsletter claims that the revamped version of the $3,500 headset is likely to arrive before a more budget-friendly option is released.
“Apple is working on several ideas for its Vision headset line, but at least one version of the second-generation Vision Pro — assuming it’s released — will look almost entirely like the current design,” Gurman says. “The big changes are internal, including a processor upgrade.”
The rumors come after Bloomberg said in September that Apple’s Vision Products Group was looking to produce a cheaper Vision headset without the “Pro” branding, costing $2,000. The budget Vision Pro would have reportedly used slightly cheaper materials and removed several features of the current version, such as EyeSight, which allows users to show their own eyes while wearing the headset.
DigitalTrends reported Apple’s foray into the XR wearable segment may not have stored the same kind of success that it tasted with the likes of the iPhone or the Apple Watch, but the company is still moving ahead with future iterations.
While plans of a cheaper headset may have been pushed, the Vision Pro could get a successor within a year, or so.
In my opinion, Apple has a lot of fans who will happily buy Apple products. The biggest problem could be the wait time for specific items to become available – and how much it will cost.