Activision Blizzard has announced the sale of the first Overwatch League teams for major global cities to seven entrepreneurs and leaders from traditional sports and esports. The Overwatch League is the first major global esports league with city-based teams.
The new team owners include:
- Robert Kraft, Chairman and CEO of the Kraft Group and the New England Patriots (Boston)
- Jeff Wilpon, Co-Founder and Partner of Sterling.VC and COO of the New York Mets (New York)
- Noah Whinston, CEO of Immortals (Los Angeles)
- Ben Spoont, CEO and Co-Founder of Misfits Gaming (Miami-Orlando)
- Andy Miller, Chairman and Founder of NRG Esports (San Francisco)
- NetEase (Shanghai)
- Kevin Chou, Co-Founder of Kabam (Seoul)
Overwatch is a video game created by Blizzard Entertainment. Among Blizzard’s stable of twenty #1 games over the past two decades, Overwatch is the fastest to reach more than 30 million players. Overwatch was built from the ground up for online competition, with memorable characters and a fast-paced action designed for the most engaging gameplay and spectator experiences.
The Overwatch League, slated to begin later this year, is a unique opportunity for owners and players. As the first major esports league to feature a city-based structure, the league will drive the development of local fan bases.
For the first season of the league, regular-season matches will be played at an esports arena in the Los Angeles area, as teams develop their local venues for formal home and away play in future seasons. Matches will be played each Thursday, Friday, and Saturday. A full schedule and information about ticket sales will be announced closer to launch.
The league will create value for team owners through advertising, ticketing and broadcast rights revenues, with teams receiving an equal share of all league-wide net revenues. Teams will also keep all local revenues generated through their home territory and venue up to a set amount each year, unprecedented in esports; above the set amount, a percentage is sent to the league’s shared revenue pool.
In addition, teams will have a license to operate and monetize up to five amateur events in their home territory each year, and to benefit from the sale of league-affiliated fan items in Overwatch, with 50% of the revenues going into the net shared revenue pool for all teams.