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I get asked a great deal how we are measuring and providing ROI info back to those that advertise with us. I respond the same way that advertisers have been measuring this stuff from the beginning of time. But I do want to respons to a article that was written that made me smack my head a little. Today tradtional
I laugh every time I read one of these ridiculous articles podcasting articles, and yesterday article by Nielsen was icing on the cake. This group has no factual basis to assert what they have and the comparison they made simply does not make sense. I and my companies have been collecting real podcast listener statistics for over a year, and
You have to love the Old School Media companies because like it or not thats where a huge amount of cash comes from in deciding where and how advertising dollars are going to be captured. Recently I have been taking every PR release that I get and replying to it with a standard blurb. That blurb essentially is a reverse
I am happy to announce the GoDaddy has renewed the sponsorship of the Geek News Central Podcast. The relationship that started a year ago, is paying off in big ways for a lot of Podcasters. I am happy to have been the catalyst for their involvement in the wider podcasting space. They folks at GoDaddy realize the power of the
Over the past year I have run several marketing campaigns with Google AdWords. The last six weeks or so, I have taken a break, what I found is those terms that I was using were not targeted enough. Plus the product I was promoting had such a narrow focus, that most that clicked through came looking for a personal versions
With all of the news about shady advertising practices running rampant on the web, I am pretty proud to be promoting a medium that is about as honest and straight forward as it gets. Although recently I had a experience that told me the podcasting/blog advertising space may be attracting the wrong kind of sponsors. Recently I had a firm
All I can say is that the linked article gives no respect to the work my company continues to do, and to say that three podcast advertising leaders are emerging made me laugh. I would say two of the three companies have proven themselves. But one of the companies on that list does not deserve to be there. The mechanics