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A lot troubles me about the advertising revenue base that props up large amounts of the Internet. The lack of any solid information on the success or failure of these type of ads causes alarm bells for me. When I try to find any serious research on the topic, it either doesn’t exist or is so drowned out by SEO search results that its impossible to find.
Readers of GNC are well aware of the general feelings towards the pay for post business model. While Izea has recognised that undeclared ads are not a good idea, the business model still seems to me to be at the ‘mass mailing’ end of the marketing spectrum. If a company knows who they want to advertise with they can approach them directly. If they don’t Izea can help them get to someone, but it is sloppy marketing.
GNC reader and blogger Karoli posted a comment to my PayPerPost article, and expanded on her blog, justifiably calling me to task on how I expressed myself in the article. I made repeated reference to PayPerPost in the article using a noun as a verb. My intent was to discuss the larger impact of undisclosed advertising in blog posts and used PayPerPost as a euphemism for that (which given the second paragraph of my post is quite ironic). Doing so detracted from the clarity of the message I was trying to give and also unfairly degraded a companies trademark. As Karoli put it
In GNC #316 Todd asks our opinions of Mark Hopkin’s post on Mashable that questions whether IZEA is evil or not ,and I wanted to share my opinion with you.
MySpace has been planning to replicate Facebook’s ad strategy, allowing advertisers to specify some of the facets of their intended market. MySpace then uses the demographic, location and interests information it has on its users to target which users would benefit from the ads
In yesterdays post on ad funded mobiles I mentioned that there were better ways to use SMS as a marketing tool to reach a targeted audience. I received a question from this about what these were and am posting the response here for others that are interested. I can illustrate this best with an anecdote of good marketing via SMS I encountered recently.
I am so pissed off over sites that have PopUp advertising in their content, that I am on the verge of pulling the plug on visiting those sites. No longer can I move my mouse over a web page to a hyperlink thinking it is going to lead to a reference article.