The Federal Trade Commission is looking into Reddit’s AI licensing deals, the company disclosed in paperwork filed with the Securities and Exchange Commission. The company, which is in the midst of its Initial Public Offering, said that the regulator notified Reddit officials that it “intended to request information and documents” about the company’s AI deals, Engadget reported.
According to Engadget, it’s not clear why the FTC is probing Reddit’s relatively new licensing business, but it seems to be in the early stages of its inquiry. “On March 14, 2024, we received a letter from the FTC advising us that the FTC’s staff is conducting a non-public inquiry focused on our sale, licensing, or sharing of user-generated content with third parties to train AI models,” Reddit wrote in a filing. “Given the novel nature of these technologies and commercial arrangements, we are not surprised that the FTC has expressed interest in this area. We do not believe that we have engaged in any unfair or deceptive trade practice.”
CNBC reported that Reddit said on Friday that the Federal Trade Commission sent a letter to the company about its data-licensing business related to the training of artificial intelligence systems.
According to CNBC, the 19-year-old company has filed to sell shares in it’s IPO at $31 to $34 each of an offering that would value the business at close to $6.5 billion. Reddit is trying to hit the public market during a historically slow period for tech IPOs. There hasn’t been a notable venture-backed tech debut since Instacart and Klaviyo in September. Before that, the market had been largely shuttered since late 2021.
Reddit’s revenue rose 20% last year to $804 million. About 98% of its sales came from advertising. The remaining 2% includes data licensing.
The Hill reported the Federal Trade Commission (FTC) is probing Reddit’s plan to let artificial intelligence (AI) firms to utilize user-generated content to train their software, according to the social media company’s Securities and Exchange Commission (SEC) filing Friday.
The inquiry comes just days before Reddit is slated to complete its initial public offering, after filing for it last month.
According to The Hill, Reddit announced in February that it would allow Google to train its AI models. The deal was announced in February, is worth $60 billion and would let Google use its data application programming interface (API).
Axios reported Reddit isn’t the only company receiving these so-called “hold letters,” according to a former FTC official who spoke with Axios on background.
According to Axios, this suggests that the commission is trying to get a handle on a rapidly changing industry and how that could affect both competition and consumer data privacy. It does not mean a formal investigation will be launched into Reddit or any other company.
In my opinion, it sounds like the FTC is very interested in what Reddit wants to do with the sale, licensing, or sharing of user-generated content to train AI models. I’m not sure that’s something the FTC will allow.