Tag

advertising

GoDaddy Super Bowl Teaser

As you all know GoDaddy is a primary sponsor here and they sent me a Super Bowl Teaser that I think your gonna like! Click To Play Haven’t seen enough? Then visit GoDaddy.com. Click on the Go Daddy football and you’ll see footage the networks rejected and read about Go Daddy’s bumpy road to the big game. Check it out

Jason Calacanis reportedly has left AOL

Seeing the buzz around this I am pretty sure that the rumors are true then indeed this is a pretty amazing turn of events. The question to be asked is what’s next Jason? I know that he is doing a podcast over on Podtech and that makes me wonder if he is going to get more heavily involved in that space or will he try something else.

Is online Ad profiling out of control?

Two Consumer groups think that online profiling by advertisers has gone too far. With the combination of consumers surfing habits being tracked, combining that data with sophisticated profiling engines results in a very robust picture of consumer tastes and spending habits. These consumer groups have asked the FTC to open a probe to Online Ad Profiling. In my opinion this

Google Podcast Advertising Part 2

At Podcast Expo I was told by someone very well connected that something very big was going to happen in relation to podcasting. I tried to digg the information out but was thwarted in that effort. I was told at the time, that it would be two weeks before I would find out. Well two weeks has come and past and nothing.

Welcome to the Party Jason!

Seems Jason Calacanis has woken up to the fact that podcasting is big. He even got a sponsorship deal from my friends at GoDaddy. You do know Jason who brought GoDaddy into the podcast advertising space don’t you? Pleasure to have been of service in a round about way.

Follow up to Measuring the ROI of Brand Advertising

I get asked a great deal how we are measuring and providing ROI info back to those that advertise with us. I respond the same way that advertisers have been measuring this stuff from the beginning of time. But I do want to respons to a article that was written that made me smack my head a little. Today tradtional

Nielsen did not ask anyone for real numbers on Podcasting

I laugh every time I read one of these ridiculous articles podcasting articles, and yesterday article by Nielsen was icing on the cake. This group has no factual basis to assert what they have and the comparison they made simply does not make sense. I and my companies have been collecting real podcast listener statistics for over a year, and