GoDaddy Super Bowl Teaser
As you all know GoDaddy is a primary sponsor here and they sent me a Super Bowl Teaser that I think your gonna like! Click To Play Haven’t seen enough? Then visit GoDaddy.com. Click on the Go Daddy football and…
Jason Calacanis reportedly has left AOL
Seeing the buzz around this I am pretty sure that the rumors are true then indeed this is a pretty amazing turn of events. The question to be asked is what’s next Jason? I know that he is doing a…
Is online Ad profiling out of control?
Two Consumer groups think that online profiling by advertisers has gone too far. With the combination of consumers surfing habits being tracked, combining that data with sophisticated profiling engines results in a very robust picture of consumer tastes and spending…
Google Podcast Advertising Part 2
At Podcast Expo I was told by someone very well connected that something very big was going to happen in relation to podcasting. I tried to digg the information out but was thwarted in that effort. I was told at…
Welcome to the Party Jason!
Seems Jason Calacanis has woken up to the fact that podcasting is big. He even got a sponsorship deal from my friends at GoDaddy. You do know Jason who brought GoDaddy into the podcast advertising space don’t you? Pleasure to…
Follow up to Measuring the ROI of Brand Advertising
I get asked a great deal how we are measuring and providing ROI info back to those that advertise with us. I respond the same way that advertisers have been measuring this stuff from the beginning of time. But I…
Nielsen did not ask anyone for real numbers on Podcasting
I laugh every time I read one of these ridiculous articles podcasting articles, and yesterday article by Nielsen was icing on the cake. This group has no factual basis to assert what they have and the comparison they made simply…