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You have to love the Old School Media companies because like it or not thats where a huge amount of cash comes from in deciding where and how advertising dollars are going to be captured. Recently I have been taking every PR release that I get and replying to it with a standard blurb. That blurb essentially is a reverse
I am happy to announce the GoDaddy has renewed the sponsorship of the Geek News Central Podcast. The relationship that started a year ago, is paying off in big ways for a lot of Podcasters. I am happy to have been the catalyst for their involvement in the wider podcasting space. They folks at GoDaddy realize the power of the
Over the past year I have run several marketing campaigns with Google AdWords. The last six weeks or so, I have taken a break, what I found is those terms that I was using were not targeted enough. Plus the product I was promoting had such a narrow focus, that most that clicked through came looking for a personal versions
With all of the news about shady advertising practices running rampant on the web, I am pretty proud to be promoting a medium that is about as honest and straight forward as it gets. Although recently I had a experience that told me the podcasting/blog advertising space may be attracting the wrong kind of sponsors. Recently I had a firm
All I can say is that the linked article gives no respect to the work my company continues to do, and to say that three podcast advertising leaders are emerging made me laugh. I would say two of the three companies have proven themselves. But one of the companies on that list does not deserve to be there. The mechanics
Well this is really good news and given that the Tech Podcast Network represents a very large segment of the most popular Tech Podcast, all creating G rated content this whole space could get crazy here real fast. If you are a Tech company and want to get in the podcast advertising space Podcast Connect can get you into the
If this commentary has merit it could be that Google is about to get in the Podcast advertising game and if they do, it could change the playing field for a lot of companies that are basing a great deal of their bottom line to podcast ad sales. We will see what develops but personally would love to see them