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Today Ford announced their latest advertising initiative, which involves the gaming world. No, you won't be able to play Angry Birds in your car via Sync, that would likely prove dangerous. What Ford is doing is branding their vehicles in video games, and it's actually not something new. They have been at this for a while, beginning in 1995 with
If you are thinking of developing a mobile app, particularly one associated with a brand name, then you'll want to read Deloitte's latest research into killer apps. In less than a dozen pages, it has some great data, mini-case studies and plenty to think about. Here are a few of the nuggets: 45% of smartphone owners download an app at
Sean and Lynn from Recom Technologies demonstrate the programmable LCD video name tags. The name tags use OLED screens and have two gigabytes of internal memory that can be accessed via USB. The video name tag sells for $198 and can be purchased from their website. Interview by Andy McCaskey of SDR News and Esbjorn Larsen of MrNetCast.com. Please Support
Ah, my once-beloved Dish Network account – the thing I once thought I could never do without; the budget monster that consumed $100 per month, month after month, year after year. I agonized for months over the idea of simply killing it before finally pulling the plug. It’s been the better part of a year since I put the budget-busting
Dave Baarman presents Fulton eCoupled Wireless Power (ecoupled.com). They have systems for wirelessly powering things such as cell phones and even systems using conductive ink for "smart packaging" that actually lights up the packaging when placed on a special conductive grocery store shelf. You are going to be blown away by where this is headed. Listen to the full interview
Whistler Blackcomb - XXS from Switchback Entertainment on Vimeo.
Every year Vitrue announces the top 100 social brands to show which ones are grabbing mindshare. It does this by analysing online conversations across social networks, blogs, micro-blogs, photo and video sharing sites. Basically it captures what people are talking about on-line. It's a pretty good bellwether for the movers and shakers and unsurprisingly, consumer electronics come out very well.Of