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One of the classic methods of marketing centers around the idea of bundling; i.e. getting people to pay for lower-quality merchandise by pushing sheer quantity over quality. This strategy isn’t always successful, but when it works it can work brilliantly. When I was a teenager growing up in the late 1960’s and early 1970’s, music was sold via vinyl records.
Adam Curry is a clever guy. Back in 2004 he was working on the concept of podcasting. Now he is pioneering smartphone apps. About 6 months ago, Adam Curry came out with a free iPhone application called “The Big App Show.” Each day, day in and day out, Curry records a new video of himself demonstrating an iPhone app. The
Jim Louderback the CEO of Revision3 who I respect a great deal, has made some frank comments in an article on Adage about the Viral Video Advertising space. In his opening statement he makes this assertion. "Online video creators, advertisers and producers have an unhealthy fascination with viral videos, and that obsession is dragging down the entire industry. Why? Because
Las Vegas, NV (PRWEB) July 12, 2010 Podcasting industry leader RawVoice has recorded a phenomenal 31 percent increase in revenue for the second quarter of 2010, which ended July 1. The increase reflects new advertising buys on 27 percent more shows within the RawVoice family, including Blubrry and Tech Podcasts Network and other network partners compared to the first quarter.
Get ready for a world where everything is on demand and à la carte. Traditional broadcasting is going to change whether it wants to or not. Marketing will be forced to change in profound ways. As a result, content-making will also go through a major metamorphosis. Marketing and traditional broadcasting have long had an interesting relationship that has had a
The Motorola Droid (X in this case) is once again sticking it to the iPhone. The last time it was Verizon, but now Motorola itself is getting in on the Apple-bashing act. Remember all of those Verizon ads surrounding the launch of the Droid? Well, today Motorola themselves took out a full page ad in the New York Times making
When will the insanity in banner advertising stop. Over the past couple of weeks every time I visit CNN.com or MSNBC.com I get assaulted by the biggest most annoying banner ads I have ever seen.