Tag Archives: Pinterest

Instapaper Premium is Now Free for Everyone



Instapaper logoInstapaper has announced that it is making Instapaper Premium available to all Instapaper users, free of charge. Previously, some of Instapaper’s greatest features were limited to Instapaper Premium subscribers.  Since then, Instapaper has joined Pinterest. The result is that Instapaper is now better resourced and able to offer Instapaper Premium for free.

All Instapaper users will now have access to:

  • An ad-free Instapaper website
  • Full-text search for all articles
  • Unlimited Notes
  • Text-to-speech playlists
  • Unlimited speed reading
  • “Send to Kindle” via bookmarklet and mobile apps
  • Kindle Digests of up to 50 articles

Those who are existing Instapaper Premium users will be offered prorated refunds for their current subscription. They will also no longer be billed for Instapaper Premium.


Instapaper is Joining Pinterest



Instapaper logoInstapaper announced that it is joining Pinterest. I use both Pinterest and Instapaper (rather sporadically). The biggest change that has been revealed is that Instapaper will be sunsetting Instaparser.

Instapaper points out that their core mission was to allow users to discover, save, and experience interesting web content. This matches well with Pinterest. Instapaper says that “joining Pinterest provides them with the additional resources and experience necessary to achieve that shared mission on a much larger scale.” Instapaper assures its users that nothing will change for them.

For you, the Instapaper end user and customer, nothing changes. The Instapaper team will be moving from betaworks in New York City to Pinterest’s headquarters in San Francisco, and we’ll continue to make Instapaper a great place to save and read articles.

Nasdaq reported that Pinterest Inc. said that it has acquired Instapaper, and that the terms of the deal were not disclosed. According to Nasdaq, Pinterest said it would “leverage Instapaper’s expertise in recommending articles based on user behavior.” According to Nasdaq, Pinterest said that Instapaper would continue operating as a separate app.

The announcement that Instapaper has joined Pinterest also included an announcement about Instaparser. Instapaper will be sunsetting Instaparser (their developer product). Instapaper has already ceased signups for Instaparser and will halt billing for existing customers. Instaparser will keep running until November 1, 2016.


Pinterest Adds Visual Search Tool



visual-search-results-staticPinterest has added something new that will give users a faster, better, way to search Pinterest. They are calling it their Visual Search Tool. This new way to search Pinterest is being rolled out to all users as of November 9, 2015.

The Visual Search Tool allows users to crop an image that they see on Pinterest in order to include only the portion that they are interested in. The example they give on their official blog shows a person cropping a photo of a room in order to focus on the lamp that hangs over the table. Pinterest will automatically bring up “visually similar results” of various other pins of lamps that look quite a bit like the one you are interested in.

What’s the point of this new search tool? A person could use this tool to find out the name, or brand, or designer of the lamp that they are thinking about buying. If they can find it – they just might make that purchase today. In addition, the new search tool makes browsing through Pinterest more efficient.

The Pinterest blog says that people can use the new search tool “on your phone and the web”. In my experience, the tool cannot be used on the Pinterest website, but maybe that is because I am using Safari. I will assume that it works quite well on the Pinterest app (but haven’t actually tried it there myself).


Pinterest Hit a Major Milestone



Pinterest logoPinterest announced that they are now a creative community of more than 100 million people. This is a major milestone for Pinterest.

This might not sound so huge if you compare it to the amount of people on some of the social media websites. CNBC reports that Pinterest’s one billion users is one-third the size of Instagram and Twitter. Both WhatsApp and Facebook can boast a much larger number of users than Pinterest.

There is some information available about Pinterest users. Pinterest posted on their blog that 67% of Pinners are under the age of 40. This is an increase of 27% from last year. 54% of women aged 34 – 55 are on Pinterest, and 35% of them have a household income over $100K. The amount of male monthly Pinterest users has grown 120% this year, and more than half of all the Hispanics who use Pinterest joined it within the last year.

Pinterest also points out that about 70% of their 100 million users do more than just visit the website. They are discovering things they like and clicking on those things to learn more. People use Pinterest to plan for weddings. The number of searches on Pinterest has grown 81% in the last year.

Fortune points out that Pinterest added “Buyable Pins” earlier this year. Fortune reports that out of Pinterest’s 50 billion pins, 30 million of them are buyable. Pinterest, however, doesn’t want to make money off of those itself. Instead, it wants to monetize entirely with ads. It seems to me that Pinterest might be hoping that their announcement of 100 million users could attract companies who want to place ads.


Pinterest Shares Plan for a More Diverse Pinterest



Pinterest logoPinterest has decided to go on record with their hiring goals for 2016. In addition, they are sharing their plan for reaching those goals. Pinterest is doing this because they are aware that there is not a lot of diversity in the tech industry. This is their way of increasing diversity.

In 2013, Pinterest engineer Tracy Chou kicked off the “Where are the numbers?” initiative. It revealed that there wasn’t much diversity in the people that companies were hiring in the tech industry. Since then, not much progress has been made.

Pinterest is making an effort to increase diversity by revealing their hiring goals for 2016. This is unprecedented. Doing so makes it easier for people to hold Pinterest accountable for reaching those goals. It also makes it clear that they are consciously intending to make a more diverse Pinterest.

Their hiring goals are:
* Increase hiring rates for full-time engineering roles to 30% female.

* Increase hiring rates for full-time engineers to 8% underrepresented ethnic backgrounds

* Increase hiring rates for non-engineering roles to 12% underrepresented ethnic backgrounds.

* Implement a Rooney Rule-type requirement where at least one person from an underrepresented background and one female candidate is interviewed for every open leadership position.

The Rooney Rule was created by Dan Rooney, the owner of the Pittsburgh Steelers and the chairman of the National Football League’s diversity committee. The rule requires National Football League teams to interview minority candidates for head coaching and senior operation jobs.

Here’s how Pinterest plans to reach its hiring goals:
* Expand the set of universities we recruit from, and launch an early identification intern program for freshman and sophomore students from underrepresented backgrounds.

* Work with outside strategy firm Paradigm to set up Inclusion Labs at Pinterest, where we’ll experiment with new ways to improve diversity.

* Have every employee participate in training to prevent unconscious bias.

* Support the creation of a training and mentorship program to maximize the impact of Black software engineers and students, led by one of our engineers.


Promoted Pins are Coming to Pinterest



Pinterest logoIt was only a matter of time. Pinterest is going to start adding Promoted Pins into their website. This idea has been floating around since May of this year but has not gone into effect across all of Pinterest yet. The Promoted Pins are intended to be “tasteful, transparent, relevant and improved based on your feedback”.

Pinterest is going to update their Privacy Policy on October 19, 2014. You can view what that update will include right now. These changes will only affect Pinterest users in the United States.

There are changes coming to how Pinterest uses the data it collects from Pinners. Most notably, they will start showing users ads that “you might be interested in”. Another change says: “Online advertisers typically use third party companies to audit the delivery and performance of their ads on websites and apps. We also allow these companies to collect this information on Pinterest”.

Would you like to opt-out of having Pinterest share your information with online advertisers? They suggest that you can do that by opting-out of Google Analytics by installing Google’s Browser Opt-Out Add-On. Or, you can change your account settings by shifting two boxes from “Yes” to “No”.

Opt Out of Promoted Pins

Pinterest notes a few things you should be aware of. The Promoted Pins can include “a pixel or similar technology” that can be used by companies to find out how well their Promoted Tweets are doing.