Category Archives: Pinterest

Court Allows Lawsuit By Woman Who Says She Helped Create Pinterest

Bloomberg reported that Pinterest Inc. must face a lawsuit from a digital marketing strategist who says she helped conceive the social media platform, a California judge ruled. According to Bloomberg, Alameda County Superior Court Judge Richard Seabolt denied the company’s motion to dismiss the suit, but he eliminated co-founder Paul Sciarra as a defendant because he left Pinterest a decade ago.

Bloomberg reported that Christine Martinez sued the company in September, saying she contributed key ideas to the platform but was never compensated by founders Bill Silbermann and Sciarra. According to her complaint, Oakland resident Martinez was friends with Silbrermann when he asked her to “salvage a failed shopping app” that later became Pinterest.

She says she developed some of the main concepts for the platform, including features that allowed users to create “pinboards” reflecting their cultural tastes and created a marketing plan to enlist bloggers to recruit users. Martinez claims she was so integral to the site’s creation that Silbermann and Sciarra embedded her name in the platform’s code.

The New York Times provided some background information (in 2021). The New York Times reported that when Pinterest went public in 2019, Christine Martinez’s friends sent congratulations. She had worked closely with the founders of the digital pinboard in its earliest days, and her friends through she would get rich alongside them. But as Pinterest’s stock price rose, turning its founders into billionaires, Ms. Martinez realized she would not be compensated or credited for her contributions, she said.

According to The New York Times, Ms. Martinez was never formally employed by Pinterest, nor did she ask for a contract. She was not given stock, though she said Pinterest’s founders had verbally agreed to compensate her many times. The New York Times also reported that other women who were former Pinterest employees wrote on Twitter about the pay disparities, retaliation, and sexist, racist comments they had experienced at the company. Pinterest’s former chief operating, Francoise Brougher, sued Pinterest, claiming gender discrimination and retaliation.

Engadget reported that Ms. Martinez filled a lawsuit against Pinterest in September. In December, the company filed a motion to dismiss it. Pinterest argued that Ms. Martinez’s claimed were too old to fall within the statute of limitations. Judge Seabolt disagreed. He stated that Ms. Martinez “sufficiently alleges” the she and the Pinterest founders agreed to deferred compensation. Pinterest went public in 2019, an event that Seabolt deemed “transformative” and his view sealed the company’s obligation to pay Ms. Martinez.

These kinds of lawsuits are important. They serve as a way to prevent employers from intentionally discriminating against the women they hired. It makes absolutely no sense to me why the Pinterest founders agreed to deferred compensation – and then (perhaps intentionally) failed to pay Ms. Martinez the money they owed her for the work she did on Pinterest.

Google puts Apple on Blast like Spoiled Child #1557

Google has put Apple on blast like a spoiled child because the EU did not fine them 5 billion dollars for doing the same exact thing as Google has been accused of. But in essence, Apple has not done the same thing as they own the operating system, phone supply, etc They do not need to negotiate with OEM’s on app inclusions as they are the OEM, and Google for the most part is not.

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Instapaper is Joining Pinterest

Instapaper logoInstapaper announced that it is joining Pinterest. I use both Pinterest and Instapaper (rather sporadically). The biggest change that has been revealed is that Instapaper will be sunsetting Instaparser.

Instapaper points out that their core mission was to allow users to discover, save, and experience interesting web content. This matches well with Pinterest. Instapaper says that “joining Pinterest provides them with the additional resources and experience necessary to achieve that shared mission on a much larger scale.” Instapaper assures its users that nothing will change for them.

For you, the Instapaper end user and customer, nothing changes. The Instapaper team will be moving from betaworks in New York City to Pinterest’s headquarters in San Francisco, and we’ll continue to make Instapaper a great place to save and read articles.

Nasdaq reported that Pinterest Inc. said that it has acquired Instapaper, and that the terms of the deal were not disclosed. According to Nasdaq, Pinterest said it would “leverage Instapaper’s expertise in recommending articles based on user behavior.” According to Nasdaq, Pinterest said that Instapaper would continue operating as a separate app.

The announcement that Instapaper has joined Pinterest also included an announcement about Instaparser. Instapaper will be sunsetting Instaparser (their developer product). Instapaper has already ceased signups for Instaparser and will halt billing for existing customers. Instaparser will keep running until November 1, 2016.

Pinterest Adds Visual Search Tool

visual-search-results-staticPinterest has added something new that will give users a faster, better, way to search Pinterest. They are calling it their Visual Search Tool. This new way to search Pinterest is being rolled out to all users as of November 9, 2015.

The Visual Search Tool allows users to crop an image that they see on Pinterest in order to include only the portion that they are interested in. The example they give on their official blog shows a person cropping a photo of a room in order to focus on the lamp that hangs over the table. Pinterest will automatically bring up “visually similar results” of various other pins of lamps that look quite a bit like the one you are interested in.

What’s the point of this new search tool? A person could use this tool to find out the name, or brand, or designer of the lamp that they are thinking about buying. If they can find it – they just might make that purchase today. In addition, the new search tool makes browsing through Pinterest more efficient.

The Pinterest blog says that people can use the new search tool “on your phone and the web”. In my experience, the tool cannot be used on the Pinterest website, but maybe that is because I am using Safari. I will assume that it works quite well on the Pinterest app (but haven’t actually tried it there myself).

Pinterest Adds to Top Pinned Places

Pinterest Top Pinned PlacesWhen I think of Pinterest, the first thing I think of is all the people who have put together a multitude of boards filled with pins that serve as inspiration for wedding planning. At least one of those boards might be focused on planning a honeymoon.

It turns out that a whole lot of people (including those who aren’t planning a wedding) are using Pinterest as a way of gathering travel information. They are planning their next trip and putting together boards with pins about specific things they want to see in the location they want to visit. Pinterest has taken notice, and updated its Top Pinned Places in response.

Top Pinned Places isn’t brand new. It has, however, been newly updated. Pinterest has added pins that are specific to the top 20 places that people have saved on Pinterest. This collection of pins on Top Pinned Places is different from the typical pin.

Click on a pin that is part of Top Pinned Places. You can see a small map that shows the location of whatever was in the photo. A brief blurb of information sits under the photo, with a link to the article it came from. You can also see how many other pins are in this particular Top Pinned Places board.

In addition, Pinterest will show how to find the location. For example, if the place is a bar, you will be shown the address, phone number, and website URL of that bar. The pin might also show the hours it is open and some tips and helpful information for people who have never visited that bar before.

The newly added content to Pinterest’s Top Pinned Places will be available on iPhone and iPad this week. The Pinterest blog post about this topic says: “Look out for them on Android and the web in the future.”

Pinterest Hit a Major Milestone

Pinterest logoPinterest announced that they are now a creative community of more than 100 million people. This is a major milestone for Pinterest.

This might not sound so huge if you compare it to the amount of people on some of the social media websites. CNBC reports that Pinterest’s one billion users is one-third the size of Instagram and Twitter. Both WhatsApp and Facebook can boast a much larger number of users than Pinterest.

There is some information available about Pinterest users. Pinterest posted on their blog that 67% of Pinners are under the age of 40. This is an increase of 27% from last year. 54% of women aged 34 – 55 are on Pinterest, and 35% of them have a household income over $100K. The amount of male monthly Pinterest users has grown 120% this year, and more than half of all the Hispanics who use Pinterest joined it within the last year.

Pinterest also points out that about 70% of their 100 million users do more than just visit the website. They are discovering things they like and clicking on those things to learn more. People use Pinterest to plan for weddings. The number of searches on Pinterest has grown 81% in the last year.

Fortune points out that Pinterest added “Buyable Pins” earlier this year. Fortune reports that out of Pinterest’s 50 billion pins, 30 million of them are buyable. Pinterest, however, doesn’t want to make money off of those itself. Instead, it wants to monetize entirely with ads. It seems to me that Pinterest might be hoping that their announcement of 100 million users could attract companies who want to place ads.

Pinterest Shares Plan for a More Diverse Pinterest

Pinterest logoPinterest has decided to go on record with their hiring goals for 2016. In addition, they are sharing their plan for reaching those goals. Pinterest is doing this because they are aware that there is not a lot of diversity in the tech industry. This is their way of increasing diversity.

In 2013, Pinterest engineer Tracy Chou kicked off the “Where are the numbers?” initiative. It revealed that there wasn’t much diversity in the people that companies were hiring in the tech industry. Since then, not much progress has been made.

Pinterest is making an effort to increase diversity by revealing their hiring goals for 2016. This is unprecedented. Doing so makes it easier for people to hold Pinterest accountable for reaching those goals. It also makes it clear that they are consciously intending to make a more diverse Pinterest.

Their hiring goals are:
* Increase hiring rates for full-time engineering roles to 30% female.

* Increase hiring rates for full-time engineers to 8% underrepresented ethnic backgrounds

* Increase hiring rates for non-engineering roles to 12% underrepresented ethnic backgrounds.

* Implement a Rooney Rule-type requirement where at least one person from an underrepresented background and one female candidate is interviewed for every open leadership position.

The Rooney Rule was created by Dan Rooney, the owner of the Pittsburgh Steelers and the chairman of the National Football League’s diversity committee. The rule requires National Football League teams to interview minority candidates for head coaching and senior operation jobs.

Here’s how Pinterest plans to reach its hiring goals:
* Expand the set of universities we recruit from, and launch an early identification intern program for freshman and sophomore students from underrepresented backgrounds.

* Work with outside strategy firm Paradigm to set up Inclusion Labs at Pinterest, where we’ll experiment with new ways to improve diversity.

* Have every employee participate in training to prevent unconscious bias.

* Support the creation of a training and mentorship program to maximize the impact of Black software engineers and students, led by one of our engineers.