Tag Archives: Apple

Apple’s Slow Rollout Of Intelligence Features Will Stretch Into 2025



Apple will gradually roll out its new Intelligence features over several months, seeking to avoid the pitfalls that have plagued other AI systems. When it comes to Apple Inc’s new artificial intelligence offerings, the company is taking it slow, Bloomberg reported.

The Apple Intelligence service — unveiled to much fanfare last week – won’t become available for developers to try out until later this summer. That means it isn’t part of the first beta releases of iOS 18, iPadOS, and macOS Sequoia. And when the software ultimately launches in the fall, it will arrive as a preview, signaling to users that it’s not quite ready for prime time. It will only work on a subset of Apple’s devices and only in American English. In some cases, users may even have to join a waitlist to use features.

The keynote presentation at last week’s Worldwide Developers Conference also didn’t reflect the exact features that will be arriving in the fall. Instead, Apple essentially gave a road map of what’s coming in late 2024 and the first half of 2025.

The rollout strategy marks an important shift for Apple. For years, the company unveiled features at WWDC for release in the fall, but they sometimes ultimately had to delay features. This time around, Apple is telegraphing to users — via its website, online presentations and briefings with journalists — that its latest technology won’t follow a strict timeline.

Engadget reported: Just how thin can a Macbook get? According to Bloomberg’s Mark Gurman, Apple’s mission is to make the thinnest product ever won’t stop at the iPadPro – the company also has plans for a skinnier Macbbook Pro, Apple Watch, and, as The Information also reported last month, iPhone.

Engadget also reported that Gurman says he too has been told the slimmed-down iPhone could come as early as 2025 with the introduction of the iPhone 17 line. There’s no timeline yet on the rest of the products named in the report. The upcoming thin iPhone is expected to be pricier than the current iPhone Pro Max, and have a screen sized somewhere between that of the Pro Max and the standard iPhone.

Apple Insider reported although iOS 18 will be arriving in the fall as usual, many Apple intelligence features are on a slower rollout schedule. 

Users should expect only a handful of the many features unveiled as part of Apple Intelligence to be available when the new updates arrive. Even those that are available on release day will be noted as “previews,” with further features arriving late in 2024 or as late as early 2025.

To be clear, a number of the main AI features highlighted in the WWDC presentation are likely to be available in the initial OS updates this fall. This would include prioritizing notifications, and the ability to summarize long texts, emails, and webpages.

Also scheduled to be available as of the official release will be Genmoji image generation and Grammerly-like writing improvement tools. Transcription capabilities already seen in the Podcasts app now will spread to other voice recordings, and voicemail transcription will be improved.

In my opinion, it might be a good thing for Apple to slowly roll out new features. Doing so could give the company time to make changes to things that need more work.


Apple Intelligence Is The Company’s New Generative AI Offering



On Monday, at WWDC 2024, Apple unveiled Apple Intelligence, its long-awaited, ecosystem-wide push into generative AI. As earlier rumors suggested, the new feature is called Apple Intelligence (AI, get it?). The company promised the feature will be built with safety at its core, along with highly personalized experiences, TechCrunch reported.

According to TechCrunch, the company has been pushing the feature as integral to all of its various operating system offerings, including iOS, macOS, and the latest, visionOS.

The system is built on large language and intelligence models. Much of that processing is done locally according to the company, utilizes the latest version of Apple silicon. “Many of these models run entirely on device,” SVP Craig Federighi claimed during the event.

That said, these consumer systems still have limitations. As such, some of the heavy lifting needs to be done off device in the cloud. Apple is adding Private Cloud Compute to the offering. The back end uses services that run Apple chips, in a bid to increase privacy for this highly personal data.

Apple introduced Apple Intelligence. Here is part of the press release:

Apple today introduced Apple Intelligence, the personal intelligence system for iPhone, iPad, and Mac that combines the power of generative models with personal context to deliver intelligence that’s incredibly useful and relevant. 

Apple Intelligence is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia. It harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. With Private Cloud Compute, Apple sets a new standard of privacy in AI, with the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers.

“We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users,” said Tim Cook, Apple’s CEO. “Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them. This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do.”

Engadget reported Apple Intelligence will be powered by both Apple’s homegrown tech as well as a partnership with OpenAI, the maker of ChatGPT, Apple announced.

One of Apple’s biggest AI upgrades is coming to Siri. The company’s built-in voice assistant will now be powered by large language models, the tech that underlies all modern-day generative AI. Siri, which has languished over the years, may become more useful now that it can interact more closely with Apple’s operation systems and apps. 

Apple Intelligence will also use AI to record, transcribe, and summarize your phone calls, rivaling third-party transcription services like Otter. All participants are automatically notified when you start recording, and a transcript if the conversation’s main points is automatically generated at the end.

In my opinion, I’m not thrilled about any of the AI-Generated additions that have suddenly popped up. I’m hoping that Apple will allow me to turn off the AI-Generated stuff.


Apple And OpenAI Are Preparing A Major Announcement At WWDC



Apple Inc. has faced its share of challenges during Tim Cook’s tenure, but none may be bigger than the one its contending with now: the need to come from behind and win in artificial intelligence, Bloomberg reported.

As chief executive officer, Cook successfully steered Apple away from a potential rut after the death of Steve Jobs in 2011. He navigated a trade war with China, proved the company could still pioneer new product categories an fought off smartphone rivals like Samsung Electronics Co. But the dawn of AI is his biggest test to date.

To give a sense of what Cook is up against, let’s compare this to a baseball game. Coming in, Apple had actually practiced longer than its rivals and has the home court. After all, it launched the Siri digital assistant in 2011, years before others got into the space. And yet, the game is now underway and Apple is already down 20 points.

Even if it’s only the game’s first quarter, staging a comeback is going to be difficult for Apple. Their competitors (OpenAI and Alphabet Inc.’s Google) have become AI superstars, and they’re only getting stronger as the contest goes on. Apple’s priority now is not getting smoked on its home floor.

AppleInsider reported a new report claims that Apple’s current schedule doesn’t include updates to its Mac Pro and Mac Studio machines until the middle of 2025.

The Mac Studio and Mac Pro got their most recent refreshes at the 2023 WWDC, which may be a bit if a wait for the next refresh. Bloomberg’s Mark Gurman reports that the two pro-level Macs will be skipped in 2024. If accurate, this would mean a two-year refresh cycle for Apple’s current highest-end machines.

Apple’s M3 chip debuted with Pro and Max versions out of the gate, at the October 2023 MacBook Pro-centric event. Other chips started at the base and worked their ways up to Pro, Max, and Ultra.

It took over a year for M1 to get an Ultra variant. The M1 Ultra debuted in the refreshed Mac Pro and then-new Mac Studio.

Apple’s M1 and M2 chips in Mac Pro and Mac Studio had clear interconnects, so a chip like the Ultra was a clear possibility relatively early. The M3 does not have this obvious interconnect, so it’s possible Apple had this road map in mind all along.

MacRumors reported Apple is poised to unveil an auto-summarization feature for notifications as part of a series of new artificial intelligence features in iOS 18, according to Bloomberg’s Mark Gurman.

“As part of the changes, the company will improve Siri’s voice capabilities, giving it a more conversational feel, and add features that help users with their day-to-day lives — an approach it calls “proactive intelligence.”

That includes services like auto-summarizing notifications from your iPhone, giving a quick synopsis of news articles and transcribing voice memos, as well as improving existing features that auto-populate your calendar and suggest apps. There will be some enhancements to photos in the form of AI-based editing, but none of those features will impress people who have used AI in Adobe Inc.’s apps for the last several months.”

In my opinion, it sounds like the upcoming AI features will make those who enjoy using artificial intelligence on their devices happy. WWDC begins on June 10, and I assume Apple will have more to say about this at the event.


Apple Announces New iPad Pros With OLED Displays And The Thinnest Design Ever



At its “Let Loose” virtual event this morning, Apple introduced its long-awaited iPad Pro updates.

The new 13-inch and 11-inch tablets have a fresh design, more powerful internals, and a thinner profile than ever before, and they come with a major display upgrade, The Verge reported.

As rumored, Apple has switched to OLED screens on both sizes, bringing perfect blacks, richer color saturation, and enhanced contrast to its flagship iPads. Oh, and the front-facing camera is now in the correct (landscape) position for video calls.

The iPad Pros use a tandem OLED structure that allows the display to reach 1,000 nits of peak full-screen brightness — just like the Mini LED model before it — and 1,600 nits for HDR content. The 13-inch model measures just 5.1 millimeters thick, which Apple says is its thinnest device ever. (The 11-inch is 5.3 millimeters thick.) For those who prefer a matte display finish, a nano-texture glass coating will be available for the first time with these iPad Pros.

The base storage for both models is now 256GB, with prices starting at $999 for the 11-inch and $1,299 for the 13 inch. Both are available for preorder today and will be available in stores on May 15th.

Apple posted: Apple today unveiled the groundbreaking new iPad Pro in a stunningly thin and light design, taking portability and performance to the next level. Available in silver or space black finishes, the new iPad Pro comes in two sizes: an expansive 13-inch model and a super-portable 11-inch model. 

Both sizes feature the world’s most advanced display — a new breakthrough Ultra Retina XDR display with state-of-the-art tandem OLED technology – providing a remarkable visual experience. 

The new iPad Pro is made possible with the new M4 chip, the next generation of Apple silicon, which delivers a huge leap in performance and capabilities. M4 features an entirely new display engine to enable the precision, color, and brightness of the Ultra Retina XDR display. With a new CPU, a next-generation GPU that builds upon the GPU architecture debuted on M3, the most powerful Neural Engine yet, the new iPad Pro is an outrageously powerful device for artificial intelligence. 

The versatility and advanced capabilities of iPad Pro are also enhanced with all-new accessories. Apple Pencil Pro brings powerful new interactions that take the pencil experience even further, and a new thinner, lighter Magic Keyboard is packed with incredible features. The new iPad Pro, Apple Pencil Pro, and Magic Keyboard are available to order starting today, with availability in stores beginning Wednesday, May 15.

9to5Mac reported Apple’s M4 iPad Pro and new iPad Air are both on sale, and the company’s website has revealed some key additional info about the devices that were not mentioned during the announcement.

One such tidbit has to do with a change in how SIMs are handled on both iPads.

Both the M4 iPad Pro and the iPad Air 6 have removed the physical SIM slot entirely. Gone are the days of physical SIMs, as all cellular models now support eSIM only.

In my opinion, Apple stores are likely to see a long line of people who want to purchase the M4 iPad Pro or the new iPad Air on May 15th. I think the price of these new devices will be out of reach for most people.


Apple Users Locked Out Of Their Apple IDs With No Explananation



There appears to be an increasingly widespread Apple ID outage of some sort impacting users tonight, 9to5Mac reported. A number of people on social media say they were logged out of their Apple ID across multiple devices on Friday evening and forced to reset their password before logging back in.

We received our first tip about this around 8 p.m. ET. In the hours since then, the problem has gained significant traction on social media.

Apple’s System Status website doesn’t indicate that any of its services are having issues this evening. Still, it’s clear that social media reports that something wonky is going on behind the scenes at Apple. A few of us at 9to5Mac have also been directly affected by the problem.

People are being signed out of their Apple ID across all of their devices. If you try to sign in with your original Apple ID password, you’ll be locked out of your account. You’ll then be forced to reset your password before being able to sign back in. There doesn’t appear to be any rhyme or reason as to why this is happening.

The Verge reported that overnight, many people reported on social media that they were inexplicably logged out of their Apple IDs and then require to reset their passwords when they tried to sign in again, and nobody seems to know why. Some reported needed to enter their iPhone passcode to connect to iCloud again, while others with Stolen Device Protection enabled said they had to wait an hour before being able to log in.

According to The Verge, Apple’s System Status webpage shows no current issues with any of its services, so it’s not clear if this was a widespread issue. That said, 9to5Mac reports that even a few of its staff members were also affected by the issue. 

At least one Forbes contributor apparently experienced the issue as well. The outlet saw no indication that this was related to the password reset attacks that several publications, including Forbes, covered in March.

Engadget reported something is up with Apple ID this weekend. As reported by 9to5Mac, Apple users started complaining online last night that they’d been logged out of their Apple ID’s on all of their devices without explanation. 

Upon trying to log back in, some say they were locked out of their accounts despite entering the correct details, and had to reset their passwords. Engadget has reached out to Apple for more information.

According to Engadget, Apple hasn’t said anything publicly about what’s going on, and its System Status page makes no mention of problems with Apple ID or any other systems in the last 24 hours. In a Mastodon post spotted by The Verge, one person told them that “sometimes random security improvements are added to your account,” 

It’s unclear how many users have been affected, though people have piled onto social media threads about the issue to say they’ve experienced it too. According to 9to5Mac, some of the publication’s own team have run into the problem.

In my opinion, something wonky was going on at Apple. There doesn’t appear to be any specific reason why some Apple users were affected by .. whatever this was.


Why Dolphin Isn’t Coming To The App Store



Two weeks ago, Apple modified their App Store guidelines to allow retro game emulators in the App Store. This week, Delta, a multi-system emulator that was previously available via the AltStore, was released on the App Store, OatmealDome reported.

Since these events happened, we’ve been asked many times if we will submit DolphiniOS (our fork of Dolphin) to the App Store.  Unfortunately, no.

Apple still does not allow us to use a vital technology that is necessary for Dolphin to run with good performance: JIT.

What is JIT?

The GameCube and Wii have a PowerPC-based CPU inside them. All modern Apple devices use an ARM-based CPU. It isn’t possible to directly run PowerPC code on an ARM CPU, and vice versa. Therefore, if we want to run a GameCube or Wii game on an iPhone, it is necessary to translate the game’s Power PC code to ARM so that the CPU can understand it.

Dolphin uses something called a Just-In-Time (JIT) decompiler to achieve this. Whenever the emulated console wants to run the game code, Dolphin will use its JIT to translate the PowerPC code to ARM, and then execute the results.

JIT on iOS

Unfortunately, Apple generally does not allow apps to use JIT recompilers on iOS. The only exceptions are Safari and alternate web browsers in Europe. 

We submitted a DMA interoperability request to Apple for JIT support, but Apple denied the request a few weeks ago.

It’s hard to tell exactly why Apple is so hesitant to open up JIT support. It’s possible that they consider it to be a security risk.

9T05Mac reported Apple recently changed its policy to allow game emulators on the App Store. Delta, one of the essential emulation apps, skyrocketed to the top of the App Store overnight. Another popular emulator called DolphiniOS, however, is still facing a policy road block.

DolphiniOS explains in a blog post that Apple’s resistance to apps using JIT means the App Store is still out of reach for now.

Apple has already denied their request to use JIT, likely as a security precaution.

Tom’s Guide reported in the last week, the iOS world has shifted. Retro game emulators have started launching and actually sticking around thanks to an Apple policy change. 

The launch and subsequent success of the Delta emulator have led people to wonder whether the beloved GameCube and Wii emulator DolphiniOS (a popular fork of Dolphin) could make its way to Apple’s mobile platform. Unfortunately, according to the app’s developer, it doesn’t look like it will happen.

Just-In-Time (JIT) is required to get around the PowerPC-based ARM-based CPU translation. Without it, it appears to be impossible to run DolphiniOS. Unless another developer can come up with a miraculous solution, it’s unlikely that we’ll see other GameCube or Wii emulators make their way to the app store.

In my opinion, it sounds like Apple is not interested in using JIT in its game emulators. That’s not good news for DolphiniOS and perhaps not good for other emulators using JIT.


Apple Alerts Users In 92 Nations To Mercenary Spyware Attacks



Apple sent threat notifications to iPhone users in 92 countries on Wednesday, warning them that they may have been targeted by mercenary spyware attacks,TechCrunch reported.

The company said it sent the alert levels to individuals in 92 nations at 12 p.m. Pacific Time Wednesday. The notification, which TechCrunch has seen, did not disclose the attackers’ identities or the countries where users received notifications.

“Apple detected that you are being targeted by a mercenary spyware attack that is trying to remotely compromise the iPhone associated with your Apple ID – xxx-,” it wrote in the warning to affected customers.

“This attack is likely targeting you specifically because of who you are or what you do. Although it’s never possible to achieve absolute certainty when detecting such attacks, Apple has high confidence in this warning – please take it seriously,” Apple added in the text.

Apple Support posted “About Apple threat notifications and protecting against mercenary spyware” From the post:

Apple threat notifications are designed to inform and assist users who may have been individually targeted by mercenary spyware attacks, likely because of who they are or what they do. Such attacks are vastly more complex than regular cybercriminal activity and consumer malware, as mercenary spyware attackers apply exceptional resources to target a very small number of specific individuals and their devices. Mercenary spyware attacks cost millions of dollars and often have a short shelf life, making them much harder to detect and prevent. The vast majority of users will never be targeted by such attacks.

BleepingComputer reported Apple has been notifying iPhone users in 92 countries about a “mercenary spyware attack” attempting to remotely compromise their device.

In a sample notification the company shared with BleepingComputer, Apple says that it has high confidence in the warning and urgent the recipient to take seriously.

According to BleepingComputer, to protect against such attacks, Apple recommends a set of immediate actions that include enabling lockdown mode on the device, updating the iPhone and any other Apple products to the latest software version, and seeking expert assistance such as that from the Digital Security Helpline – a non-profit that provides technical support at no cost for journalists, activists, and human rights defenders.

When describing mercenary spyware attacks, the notification highlights NSO Group’s Pegasus kit and says that they are exceptionally well-funded, sophisticated, and target a small number of individuals. 

Apple also updated its support page on the spyware protection yesterday, replacing the term “state sponsored” with “mercenary spyware,” noting that these attacks are ongoing and global and sometimes involve private companies that develop spying tools for state actors.

In my opinion, Apple did the right thing by reporting about the mercenary spyware that might be targeting someone’s iPhone.