If there’s one thing that you’d expect the BBC to get right, it would be the news. Ask people in the street about BBC news and you’d expect words like authoritative, impartial, insightful, confident and trustworthy to litter the responses. But going by the number of one star reviews on the BBC’s Alexa flash briefing, it looks (and sounds) like the BBC’s screwed up.
Following the history of reviews, it would appear that the BBC changed the flash briefing to its new format between 19 & 20 May because since then there have been over 150 one star reviews and they have not been kind.
“This used to be excellent, now ruined by dumbing it down to something even Newsround would have found inane.” (Newsround is a children’s news programme)
“Please, let’s return to the grown-up reports without the pointless jingles.”
“Sounds like a children’s version of the news. Silly soundbites and background sound effects.”
“Two annoying ‘hosts’ trying to be cool in the morning is not what I use [the] BBC for”
For those not in the UK, the BBC’s radio stations are aimed at different demographics. Radio 1 typically features the most recent pop music, Radio 2 is more mainstream playing a catalogue going back decades, Radio 3 is classical and jazz music, Radio 4 is news and current affairs, with 5 Live carrying sport and 6 Music catering for indie and special interest music. The serious news journalism comes from Radio 4 through programmes like Today, World at One and PM.
Having had a listen myself, I can hear what the complaints are about. It’s a pair of chatty presenters (Dee & Lee) who present lightweight news and often fail to lead with one of the main news stories of the day. It’s clearly aimed at a younger audience and even talks about topics “trending on social media”. Radio 4, it is not.
What surprises me is that the BBC doesn’t have multiple flash briefings. How hard would it be to have a couple of briefings aimed at different listener demographics? That would keep everyone happy. Instead, they’ve alienated a large chunk of their listening audience.