TikTok Launches TikTok Trivia

TikTok announced TikTok Trivia, which will begin on February 22 through February 26. From the announcement:

…Today, we’re bringing a whole new experience to the TikTok community, with 5-days of interactive TikTok Trivia presented by Lionsgate and John Wick Chapter 4. Starting February 22, you can tune into the official @TikTok account to participate in trivia challenges and interact with host, actor, and TikTok creator James Henry, known for his creative skits and quirky videos.

“Game shows and trivia have bene part of popular culture for years, and I’m thrilled to work with TikTok to bring this engaging entertainment format to TikTok LIVE. TikTok Trivia has the power to bring people together, creating an electrifying atmosphere filled with excitement and a shared set of community,” said James Henry.

“TikTok is a fantastic partner! We have crafted fan-first campaigns with their team since they launched. This time around, we worked closely with them on this first-to-market program that engages and immerses fans and their love of the John Wick franchise and specifically John Wick Chapter 4 – and it became a strategic throughline for our campaign,” said Dani Otero, SVP Global Paid Media & Analytics At Lionsgate.

Here are some things to know about this event:

Anyone 18 years or older in the US can register for TikTok Trivia by clicking on a trivia widget on the For Your feed, searching for #TikTokTrivia, or by going to the @TikTok account to participate in real-time interactive trivia.

Make sure to join the trivia session on time, so you don’t mist out on some fun John Wick questions and teasers, a chance to win a share of the $500k prize pool, and stay tuned after each trivia session for recommendations of entertaining and interactive LIVE creators to check out.

The first three days of trivia will include two sessions per day at 5-7 pm PT/8-9 ET and 6-7 pm PT/9-10 pm ET. Each session will have several rounds of trivia questions where you can select answers from multiple-choice options. For a chance to win a share of the prize money, you need to answer all questions correctly.

The Verge reported that categories for the trivia include lifestyle, beauty, sports, and music, according to TikTok, along with John Wick questions. The event is sponsored by Lionsgate and its upcoming film John Wick: Chapter 4.

According to The Verge, although the trivia series is a step out of TikTok’s usual offerings, the company has been testing and working on different ways it might use the TikTok LIVE feature to generate engagements.

Engadget reported – Perhaps someone at TikTok got really into HQ Trivia at one point – the platform has announced a very similar-sounding live trivia challenge with a $500,000 prize pool.

According to Engadget, there will be several rounds of multiple choice questions. You’ll need to get them all right to have a chance of a winning share of that session’s prize pot. Players who make it to the end will split $100,000.