Instagram Changes Its Ranking System to Highlight Original Content



Adam Mosseri, Head of Instagram, tweeted about new features. “We’ve added new ways to tag and improve ranking: Product Tags, Enhanced Tags, Ranking for originality. Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve.”

TechCrunch reported that shortly after that announcement, a spokesperson from Instagram sent an email saying that Instagram is making changes to its ranking algorithm to prioritize the distribution of original content, rather than reposted content, in places like the Reels tab and feed.

The Verge reported that product tags are now available to everyone on Instagram, and you can assign yourself to a category like “Photographer” or “Rapper” and have that category show up every time you’re tagged in a post. Instagram is also going to start more heavily promoting original content on the platform.

The Verge also suggested that this is Instagram’s way of saying “Please, please, please stop just posting your favorite TikTok’s to Reels. We’re begging you.”

Engadget reported that the move to prioritize original content comes as Instagram has taken other steps to incentivize creators to post original content on its platform first, rather than re-sharing clips from TikTok and other apps. According to Engadget, the change seems to be geared toward discouraging accounts that simply aggregate and distribute popular memes and other re-posted content.

In addition, Engadget pointed out that those who don’t like Instagram’s ranked feed have an alternative now. Instagram brought back its chronological feed, but it is not enabled by default.

This news comes at a really good time for me, personally. I was in the process of deleting my Instagram account, photo by photo. The process is tedious and time consuming, and you can only delete one photo (or video) at a time. I noticed I had a lot of art on there and decided to make my account a showcase for my art and changed the name on my account to reflect that.

People who create original content and post it on Instagram should get credit for their work. It has always bothered me when accounts on social media content-scrape other people’s original content and try to pass it off as their own. I am happily surprised that Instagram is going in a direction that protects artists and their content.


Leave a Reply

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.