The Australian government plans to introduce a levy on social media companies and search engines to force them to pay for journalism after Meta, the owner of Facebook and Instagram, walked away from an existing arrangement, Financial Times reported.
In the proposed amendments to current regulations, any social media platform or search engine that derives more than $250mn in revenues a year from Australia would be subject to a “charge”. That levy would be offset against any payments made directly by tech companies to publishers. The move is intended to encourage them to negotiate with the media industry over commercial deals.
It is the latest move by Canberra to tackle the tech sector’s power after introducing a law last month that would ban anyone under 16 from using social media services. It also took X to court this year in an attempt to block violent videos being carried on its platform and has proposed laws on online scams and misinformation in the past year.
Meta and Google struck deals in 2021 to pay Australian media companies, including News Corp, Nine Entertainment’s newspaper arm Fairfax and a host of smaller media companies, more than A$200mn (US $128mn) a year for use of their content. That followed the introduction of the world-first legislation to force tech companies to negotiate with publishers.
Meta said this year it would stop paying media companies as part of a retreat from news feeds globally. That triggered a furious reaction from the Australian government, which pledged to force the company back to the negotiating table and close “loopholes” in the law.
BBC reported Australia’s government says it will create new rules to force big tech companies to pay local publishers for news.
The long-awaited decision sets out a successor to a world-first law that Australia passed in 2021, which was designed to make giants like Meta and Google pay for hosting news on their platforms.
Earlier this year Meta — which owns Facebook and Instagram — announced it would not renew payment deals it had in place with Australian news organizations, setting up a standoff with lawmakers.
The new rules, announced on Thursday, will require firms that earn more than A$250m ($160m; £125m) in annual revenue to enter into commercial deals with media organizations, or risk being hit with higher taxes.
The design of the scheme is yet to be finalized but will apply to sites such as Facebook, Google, and TikTok.
Reuters reported Australia’s centre-left government said on Thursday that it planned new rules that would charge big tech firms millions of dollars if they did not pay Australian media companies for news hosted on their platforms.
The move piles pressure on global tech giants such as Facebook-owner Meta Platforms and Alphabet’s Google to pay publishers for content or face the risk of paying million to continue operations in Australia.
“The news bargaining initiative will … will create a financial incentive for agreement-making between digital platforms and news media businesses in Australia.” Assistant Treasurer and Minister for Financial Services Stephen Jones told in a press conference.
In my opinion, Meta Platforms and Alphabet’s Google should pay the ‘News Tax”. Doing so could make this entire situation be so much easier.