FOREO Launched New UFO Smart Mask at CES 2018

FOREO is short for “For Every One”. They strive to create groundbreaking, accessible solutions that bring happiness and benefit to everyday lives. FOREO launched its newest beauty-tech device, the UFO at CES 2018, making it available to pre-order in partnership with crowdfunding platform Kickstarter.

The FOREO UFO is described as the world’s first smart mask treatment to offer spa-level facial treatments in just 90 seconds, combining LED light therapy with cryotherapy, thermo-therapy, and T-sonic pulsations activated via your smartphone.

Face masks were 2017’s biggest beauty trend in skincare, officially the category’s number one searched term in Google and accounting for more than 40% of online sales for beauty companies worldwide. With the launch of UFO (Ur Future Obsession), FOREO is aiming to kickstart a face mask revolution, tackling the core issues of limited penetration, poor facial coverage, and the time spent using them.

The FOREO UFO (Ur Future Obsession) has been in development and shrouded in secrecy for four years until now, when it was unveiled at CES 2018. The UFO is set to retail at $279 USD while the UFO mini, an entry level design, will retail at $179 USD. For the pre-launch phase on Kickstarter, customers can enjoy savings of up to 50% off.

The UFO Features:

  • Utilizes hyper-infusion technology, combining heating to open pores, T-Sonic pulsations to infuse active ingredients more deeply into the skin and cryotherapy to seal the active ingredients and firm the skin
  • Includes a range of LED light therapy treatments to offer three photofacials, including anti-aging (red LED), brightening (green LED) and anti-acne (blue LED)
  • Each treatment incorporates a carefully chosen combination of temperature and pulsation intensity for maximum effect and soothing facial massage

The device works hand in hand with the specially invented UFO-activated sheet masks. These ultra-soft microfiber masks ensure flawless skin from dawn to dusk and each formula pares with a unique UFO treatment routine designed to give a wake up call, or to help relax when people are ready to call it a night.

The UFO and UFO mini are planned to launch in top retail stores in April 2018.

Visit FOREO at CES 2018 at Tech West, Sands Expo, Halls A-D booth # 43534