Roland is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers and audio processing devices. Roland will present several new “Music Connects” lifestyle applications for making music and video during CES 2018.
“Inspiring the enjoyment and creativity” and “delivering the thrill and excitement of creative experiences” have been part of Roland’s mission since the company was founded in 1972. The new “Music Connects” movement expands on those ideals by inspiring people to take action creatively around the world and shine a light on how the creative experience can connect people and make life better.
A newly launched “Music Connects” website also aims to bring music and video creation into everyday life for as many people as possible.
Roland Corporation CEO and Representative Director Jun-ichi Miki added, “The essence of ‘Music Connects’ has long been a part of why Roland exists as a company. Our story then and now is about how Roland can advance our expertise in technology in ways that give our customers the best tools to connect creatively and to find the joy in expressing themselves to each other in ways they never have before”.
Roland revealed the world premiers of three new Roland products in conjunction with CES 2018 and the launch of Roland’s “Music Connects” 2018 campaign. These new products are all designed in the spirit of “Music Connects” and showcase how Roland’s expertise in technology can help them bring creativity and cultures together in ways that improve lives.
All new products will be displayed at Roland’s CES exhibit space, where attendees can get hands on with each new product.
Visit Roland at CES 2018 at Central Hall booth # 17544.