Returning to a single colour from last year‘s paring of Rose Quartz and Serenity, Pantone’s Color of the Year is Greenery, also known as Pantone 15-0343, a refreshing and revitalising shade, symbolic of new beginnings.
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
Leatrice Eiseman, Executive Director of the Pantone Color Institute, says, “While Serenity and Rose Quartz expressed the need for harmony in a chaotic world, Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalise, Greenery symbolises the re-connection we seek with nature, one another and a larger purpose.”
The full press release is here and discusses Greenery in the context of everything from tech innovation to food and drink.
If you are a designer, all the colour standards are on Pantone’s site, including some downloads for Adobe products. The codes for Greenery 15-0343 TCX are
- RGB:136 176 75
- CMYK: 51 9 88 0
- HTML: 88B04B
Look for more green in twenty seventeen!