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Pantone Color of the Year 2023 – Viva Magenta

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For 2023 Pantone has announced Viva Magenta as the Color of the Year. Officially Pantone 18-1750, the colour vibrates with vim and vigour. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

Leatrice Eiseman, Executive Director of the Pantone Color Institute, explains “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known. Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

This year’s Viva Magenta follows on from last year’s Very Peri, in a sequence of rich colours. For the full story on Viva Magenta, there’s a comprehensive Pantone article.

As with previous years, Pantone has worked with other partners to transform Viva Magenta into more than just colours. Brazilian footwear manufacturer Cariuma offers a range of sustainable sneakers in Pantone colours including this year’s Color of the Year. Motorola has introduced a special edition smartphone, the Edge 30 Fusion x Pantone. I have to say that it looks pretty good in Viva Magenta. Sadly, there’s no collaboration with Microsoft this year to add Viva Magenta to Teams.

If you are a designer, all the colour standards are on Pantone’s site, including some downloads for Adobe products. The codes for Viva Magenta are sRGB: 190, 52, 85 and Hex: #BE3455.

Welcome to the #Magentaverse – an unconventional shade for an unconventional time!

Pantone Color of the Year 2022 – Very Peri

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For 2022, Pantone has chosen Very Peri for its Color of the Year 2022. Described in the Pantone catalogue as 17-3938, Very Peri is “a dynamic periwinkle blue hue with a vivifying violet red undertone…..Blending the faithfulness and constancy of blue with the energy and excitement of red, this happiest and warmest of all the blue hues introduces an empowering mix of newness.” I like it.

“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” says Leatrice Eiseman, Executive Director, Pantone Color Institute. “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”

“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” added Laurie Pressman, Vice President of the Pantone Color Institute. “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us.”

For designers, all the colour standards are on Pantone’s site, including some downloads for Adobe products. The codes for Very Peri are sRGB: 102, 103, 171 and Hex: #6667AB.

As usual, Pantone have partnered with several companies to highlight the new colour, including Brazilian sneaker brand, Cariuma. Their sustainable kicks, such as the classic OCA Low, will feature Very Peri in a couple of different styles.

For techies and geeks, Pantone has partnered with Microsoft to bring the the Color of the Year 2022 to life in across Microsoft products – including custom Teams backgrounds, Windows wallpapers, a new Edge theme, and a PowerPoint template infused with Very Peri. That’ll make the Teams’ meeting so much more fashionable.

Pantone Colors of the Year 2021 – Illuminating and Ultimate Gray

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For 2021 Pantone has announced two Colors of the Year, Illuminating and Ultimate Gray. Officially Pantone 13-0647 and 17-5104, Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. The colors of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness and resilience.

Leatrice Eiseman, Executive Director of the Pantone Color Institute, explains “The selection of two independent colors highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one color or one person, it’s about more than one. The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted, this is essential to the human spirit.

As with last year’s Classic Blue, Pantone has worked with other partners to transform Illuminating and Ultimate Gray into more than just colours. Brazilian footwear manufacturer Cariuma offers a range of sneakers in Pantone colours including this year’s Colors of the Year. At the other end of the body, Love Your Melon, has a selection of woolly hats in Illuminating and Ultimate Gray. For fashion accessories, Lokai have bead bracelets incorporating the two colours – yellow on one side, gray on the other.

“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer.” added Laurie Pressman, Vice President of the Pantone Color Institute. “As society continues to recognize color as a critical form of communication, and a way to symbolize thoughts and ideas, many designers and brands are embracing the language of color to engage and connect.”

The full press release is here and discusses Illuminating and Ultimate Gray in the context of everything from tech innovation to interior design and fashion.

If you are a designer, all the colour standards are on Pantone’s site, including some downloads for Adobe products. The codes for Illuminating are sRGB: 245, 223, 77 and Hex: #F5DF4D.

For Ultimate Gray, the codes are sRGB: 147, 149, 151 and Hex: #939597

Personally, I see the colours reflecting the transition from despair to hope in 2021 as the world fights back against Covid-19. We need to see more Illuminating that Ultimate Gray.

Pantone Color of the Year 2020

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Classic Blue

In contrast to last year’s Living Coral, Pantone’s Color of the Year for 2020 has been announced as Classic Blue. Officially known as Pantone 19-4052, the colour is “Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking Pantone 19-4052 Classic Blue highlight our desire for a dependable and stable foundation from which to build as we cross the threshold into a new era.”

Leatrice Eiseman, Executive Director of the Pantone Color Institute, explains “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Pantone 19-4052 Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Pantone 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”

Reflecting a diverse and more inclusive world, Pantone has transformed Classic Blue beyond the visual into a multi-sensory experience. Working with partners, Classic Blue is represented in sound, touch, smell and taste. Audio UX worked with Pantone to reflect the nature of Classic Blue in sound, creating a 145 samples for download here. Fragrance and flavour company Firmenich created a taste and a smell, “a fragrant contemplation of where sky and sea meet – a boundless blue where there is no end.” There’s even a matching tea blend, over at TeaLeaves, and The Inside has created a custom fabric, Dusk, for tactile representation of Classic Blue.

Laurie Pressman, Vice President of the Pantone Color Institute expanded, “As we all head into a new era, we wanted to challenge ourselves to find inspiration from new sources that not only evolve our Color of the Year platform, but also help our global audiences achieve richer and more rewarding color experiences. This desire, combined with the emotional properties of Pantone 19-4052 Classic Blue, motivated us to expand beyond the visual, to bring the 2020 Pantone Color of the Year to life through a multi-sensory experience.”

The full press release is here and discusses Classic Blue in the context of everything from tech innovation to food and drink, plus the new complementary multi-sensory approach.

Pantone Classic BlueIf you are a designer, all the colour standards are on Pantone’s site, including some downloads for Adobe products. The codes for Classic Blue 19-4052 TCX are

  • sRGB: 15 76 129
  • CMYK: 100 76 25 0
  • HTML: 0F4C81

Look for more blue in 2020! Once you start looking, you’ll be surprised how much you see.

Picture courtesy of Pantone.

Pantone Color of the Year 2019

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Last year, Pantone’s Color of 2018 took us to outer space with Ultra Violet. This year’s takes us to Earth’s inner space with Living Coral announced as Pantone’s Color of the Year for 2019. Officially known as Pantone 16-1546, the colour is “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”

Pantone goes on to say, “In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.”

Leatrice Eiseman, Executive Director of the Pantone Color Institute, says, “Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”

The full press release is here and discusses Living Coral in the context of everything from tech innovation to food and drink. For social media, it suggests that, “An organic shade, Living Coral is striking in digital mediums, evoking the same inspirational feeling ignited by our natural surroundings. Living Coral’s vibrancy and buoyancy captivates our attention in social media and digital design.”

If you are a designer, all the colour standards are on Pantone’s site, including some downloads for Adobe products. The codes for Living Coral 16-1546 TCX are

  • RGB: 255 111 97
  • CMYK: 0 65 54 0
  • HTML: FF6F61

Look for more coral in 2019! Once you start looking, you’ll be surprised how much you see.

Picture courtesy of Pantone.

Pantone Colour of the Year 2018

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Moving from the earthly familiarity of last year’s Greenery, Pantone have announced Ultra Violet as the 2018 Colour of the Year. Also known as 18-3838, Ultra Violet is complex and contemplative, suggesting the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

Celebrating the lives of Bowie and Prince, the colour purple has long been symbolic of counterculture, unconventionality, and artistic brilliance. These musical icons brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

The full press release is here and discusses Ultra Violet in the context of everything from fashion to food.

If you are a designer, all the colour standards are on Pantone’s site, including some downloads for Adobe products. The codes for Ultra Violet Pantone 18-3838 are

  • sRGB: 95 75 139
  • CMYK: 71 73 7 8
  • HTML: 5F4B8B

I imagine this will be a popular colour with young girls! Look out for more purple in 2018.

Pantone Color of the Year 2017

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Greenery 15-0343Returning to a single colour from last year‘s paring of Rose Quartz and Serenity, Pantone’s Color of the Year is Greenery, also known as Pantone 15-0343, a refreshing and revitalising shade, symbolic of new beginnings.

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Leatrice Eiseman, Executive Director of the Pantone Color Institute, says, “While Serenity and Rose Quartz expressed the need for harmony in a chaotic world, Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalise, Greenery symbolises the re-connection we seek with nature, one another and a larger purpose.”

The full press release is here and discusses Greenery in the context of everything from tech innovation to food and drink.

If you are a designer, all the colour standards are on Pantone’s site, including some downloads for Adobe products. The codes for Greenery 15-0343 TCX are

  • RGB:136 176 75
  • CMYK: 51 9 88 0
  • HTML: 88B04B

Look for more green in twenty seventeen!