Back around 2006 when Apple switched the Mac to Intel processors, Apple started to gain my attention, and several thousands of my dollars.
The Mac was not only a more secure computing alternative, but it also offered fun. Apple computers of about 2006 to 2011 were just plain fun devices.
Sure, Macs were always more expensive than their PC counterparts, but it was arguably a better platform, offering genuine value with those higher prices.
In one of the Steve Jobs biographies, it was said that after he knew he was dying, Jobs worked to leave Apple with about 5 years’ worth of guidance.
Unfortunately, the 5 years is expired. And it is showing. A few years ago I published an article here predicting that Apple would morph into a caricature of Jobs’ worst traits – knowing what the customer “needed” more than the customer, cutting useful features and calling it innovation, etc. Sadly, my prediction has come true. Steve Jobs was brilliant in being able to predict and surf the waves of the parts of the ever-changing consumer electronics market that he chose to compete in. Steve Jobs was successful despite his worst character flaws.
The Apple of 2016 is no longer fun. Something has gone missing. If Apple were your surgeon, you would likely start missing fingers and limbs.
The Apple of 2016 is obsessed with cutting useful features and then making the excuse that they are doing it because they have “courage.”
Up until about 5 years ago you could plunk your pile of money down on a high-end Mac without knowing a thing about it, and rest assured you were getting all the latest and greatest hardware. In 2016 that is no longer true.
The Apple of 2016 is no longer fun.
I’ve been thinking this for the past year. Completely fell out of love with Apple. They are elitist and arrogant like never before. I don’t Identify with them at all.