Snapchat Adds Summer Drops for Snapchat+ Subscribers

Snapchat announced new drops for summer. Starting August 15, 2022, Snapchat+ subscribers can access even more exclusive features as part of your subscription.

The features include:

Priority Story Replies: Your replies will be more visible to Snap Stars.

Post View Emoji: Pick an emoji you want friends to see after they view your Snaps. It’s a signature way to sign-off your Snaps.

New Bitmoji Backgrounds: Give your Bitmoji background more flair with special backgrounds like gleaming gold and a beach paradise.

New App Icons: Change up your home screen Snapchat app icon with new designs.

According to Snapchat’s internal data, as of August 8, 2022, in just over six weeks since they launched Snapchat+, they are thrilled to share there are over 1 million paying subscribers.

Snapchat+ costs $3.99/month. Snapchatters can enable Snatchat+ anytime by visiting their Profile. Snapchat says it will continue to drop more features in the coming months.

Obviously, Snapchat is pointing all of this out in an effort to convince more people to purchase Snapchat+. Those who don’t choose to pay for it will not receive the exclusive monthly drops. To me, it sounds as though Snapchat might be attempting to get non-Snapchat+ users to experience FOMO (Fear Of Missing Out).

Snapchat+ is now available in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, United Arab Emirates, India, Kuwait, Qatar, Oman, Bahrain, Egypt, Israel, Sweden, Denmark, Norway, Netherlands, Switzerland, Ireland, Belgium, Finland and Australia.

TechCrunch reported that Sensor Tower stated that Snap already registered $7.3 million in in-app revenue within 30 days of Snapchat+ launch – with the paid tier estimated to contribute more than $5 million of that sum. The analytics firm said that while the $3.99 monthly plan was a top choice, many folks also opted to get six-month or 12-month subscriptions priced at $21.99 and $39.99 respectively.

Variety reported additional features in Snapchat+ that include:

  • Ghost Trails on the map: to see where your friends who share their location with you have been in the past 24 hours
  • Best Friends Forever: pin your No. 1 BFF
Story rewatch indicator
  • Custom app icons/themes
  • A Snapchat+ badge
  • Friend solar system: See a “Best Friends” badge on someone’s Friendship Profile, which means you’re one of each other’s eight best friends.
  • “Friends” badge: Which means you’re one of their eight closest friends, but they’re not one of yours
  • Ability to access Snapchat messaging functions on the web.

The “eight closest friends” feature makes me think of the “Top 8” feature that was on MySpace (when it was new). Back then, it was entirely possible for people to get mad at you they discovered that they were not in your “Top 8”.