Twitter has created some new tools that will make it easier for people to advertise on Twitter. A brand new homepage has been created for analytics.twitter.com and it has been given a new name – Account Home.
The Account Home service is accessible not only for brands that have Twitter accounts, but also for regular Twitter users. It gives users a glimpse into how much interaction their tweets received and provides a summary of account activity.
It notes how many times you have tweeted. It tells you how many people have seen your Tweets, how many have visited your profile, and how many have mentioned your @username. You can also see how many Twitter accounts have followed your account.You can find out what your top tweets were in a given month. Those tweets are the ones that got the most interactions.
Interestingly, it will also show you which of your followers has the largest network. In other words, it points out the person who followed you that is followed by the highest number of people (as compared to all of your followers). For example, my “Top Follower” right now is a scientist who is followed by 154K people.
What’s the point of having all this data? Twitter explains it this way on their small business blog:
Use this information to quickly share your best content with a wider audience, engage with your most influential followers, or as a starting point to do a deeper dive into your account performance.
I can see where this would be useful for people who have Twitter accounts that connect to a business. Find out who your biggest fans are, take a look at what they seem to like, give them more of that.
It might also help a person who is trying to promote their podcast, band, or book to get a tweet about it in front of more eyes. People could ask their “Top Follower” to retweet something for them. Or, they could start actively engaging with their “Top Follower” in the hopes that he or she might mention them to all their followers.
There is also an option to “sign up for Twitter Ads” in an effort to have a particular tweet to be seen by more people. This service, of course, is not free.