Verizon Wireless has announced that they will be slowing data speeds for certain customers. This slowing down will start in October of 2014. It won’t affect all users the same way. They are focusing on the customers who use the most data.
It ties into Verizon Wireless’ Network Optimization policy (which was created in 2011). The purpose of the Network Optimization policy is “to ensure that all data customers would have the best network experience”. Something new has been added to the Network Optimization policy that will go into affect in October of this year.
The new change will affect a specific group of Verizon Wireless customers. From their statement:
Starting in October 2014, Verizon Wireless will extend its network optimization policy to the data users who: fall within the top 5 percent of data users on our network, have fulfilled their minimum contractual commitment, and are on unlimited plans using a 4G LTE device. They may experience slower data speeds when using certain high bandwith applications, such as streaming high-definition video or during real-time online gaming, and only when connecting to a cell site when it is experiencing heavy demand.
The slowed speed will not be a permanent thing. The top 5 percent of data users will only experience it when they are using a cell site that is currently at peak usage. When the cell becomes less busy, the normal bandwith speed will return. Verizon doesn’t consider the slowed speed to be “throttling”.