Is HBO Go leaving its TV subscription confines?

HBO has remained a stumbling block for potential cord-cutters everywhere. While offering a wonderful app, the content producer has made it a requirement that users prove the existence of a cable or satellite TV subscription to use the app. Today the first chink in that firewall may have appeared.

Reuters is reporting that HBO CEO Richard Plepler, while talking at the premier event for Game of Thrones season three, stated that “maybe HBO GO, with our broadband partners, could evolve”.

HBO Go was launched back in 2010, but has been limited by the pay-TV shackles. This means customers not only need to pay the monthly TV bills, but also the subscription fee for broadband. HBO could partner with the broadband providers to eliminate the TV portion of the bill while simply adding a small fee for a monthly subscription to the app, potentially saving customers as much as $100 per month.

Plepler pointed out that company was still trying “to make the math work”. The company is faced with tough challenges from services like Netflix, Redbox Instant, Hulu, Amazon Prime and the like.