David Sifry Business Week Article

I think David Sifry has set himself and Technorati up for failure. I read the linked article and my jaw hit the floor. If he honestly thinks that companies like Yahoo, Google, MSN don’t have a staff of engineers that could duplicate what is being or attempted to being done at Technorati then he is in for a serious wake up call. Some of the comments in that interview mad me say your kidding right. Check this out

“Q: Why can’t they build themselves up to do that with a blog search engine?
A: Well, good luck. We’ve been doing it now for almost three years, and it’s a lot harder than you think.”

I am not even going to continue. If I were a engineer or a CEO of a company that does search I would have this quote posted on a big banner that met the program and engineer staff each morning. There is such a word as getting to big for your britches. The best thing the folks over at Technorati can do is get their heads down and code like crazy and scale their network so when the big boys come to really play they are ready to compete. [Business Week]

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Todd Cochrane is the Founder of Geek News Central and host of the Geek News Central Podcast. He is a Podcast Hall of Fame Inductee and was one of the very first podcasters in 2004. He wrote the first book on podcasting, and did many of the early Podcast Advertising deals in the podcasting space. He does two other podcasts in addition to Geek News Central. The New Media Show and Podcast Legends.