If you run a website your #1 goal is usually to drive the hit counter through the roof and to hope that you get some exposure from popular websites so that you can attract more users to your site.
I watch my stats pretty close and have tried a variety of methods to help people find the site and we still find that of the new visitors to the site most find us via the search engines. So it is smart to keep abreast what is happening in the search engine world. I have added the weekly search engine report to my weekly reading. You can subscribe here and read this weeks issue [Search Engine Day]