As the UK slowly moves towards turning off the analogue terrestrial TV signal and switching to digital transmissions, it’s been overtaken by consumer demand for high definition (HD) broadcasting. The satellite and cable providers, namely Sky and Virgin Media, have…
Jeffrey chats with Marcel at the Dish Network about HD satellite TV for RVs and tailgate parties. With thousands of channels on offer, even in the wilderness you can still get your TV fix. The new pay-as-you-go subscriptions also mean you…
One of the classic methods of marketing centers around the idea of bundling; i.e. getting people to pay for lower-quality merchandise by pushing sheer quantity over quality. This strategy isn’t always successful, but when it works it can work brilliantly.…
OTT, short for “over-the-top-television” is an up-and-coming acronym that we are all likely going to become familiar with in the near future, provided someone doesn’t come up with a different marketing name. The concept is simple – it’s TV that…