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Some Feedback from the listener survey if you do not want to listen jump to 16:30. Typical trip in progress I am crazy busy as usual. Nothing spectacular going on. Everyone that submitted links tonight for the show a big Thank You! Click here to take Insider survey These companies keep the lights on here at GNC your support is
There's been a lot of buzz surrounding Hulu lately, and I am trying to figure it all out. There's Hulu Plus, rumors of an IPO, content questions...the list goes on. So, what do we make of it all? Let's start with Hulu Plus. For those not familiar, Hulu Plus is the recently announced, and released, paid version of Hulu. You
It's the cost of doing business - advertising pays the bills. However, when you have a live show where someone clicks on - and is ready to move on when they don't get instant gratification, 30 second ad might make them move on before they even see the show. Is 30 too long and what is the magic number? But
OTT, short for “over-the-top-television” is an up-and-coming acronym that we are all likely going to become familiar with in the near future, provided someone doesn’t come up with a different marketing name. The concept is simple – it’s TV that comes “over the top” of traditional channels on a cable system via the Internet delivered in digital packets. It can
I was listening to a podcast where the hosts were chatting back and forth about the newly offered Hulu Plus, where for $10 dollars a month, you can get Hulu on a wide variety of devices including smart phones and over-the-top Internet TV boxes. Hulu is also offering a somewhat wider, but still incomplete back catalog archive of shows. One
A few years ago remember seeing all those “Joost” commercials pushing their Internet TV application? “Proper TV – Joost” the sophisticated-sounding British spokesman endlessly blurted out towards the end of the ad. Of course, the initial Joost experiment ended badly. The Joost application stopped working December 19, 2008. Literally millions of dollars went down the drain. I remember downloading and
Get ready for a world where everything is on demand and à la carte. Traditional broadcasting is going to change whether it wants to or not. Marketing will be forced to change in profound ways. As a result, content-making will also go through a major metamorphosis. Marketing and traditional broadcasting have long had an interesting relationship that has had a