Some Feedback from the listener survey if you do not want to listen jump to 16:30. Typical trip in progress I am crazy busy as usual. Nothing spectacular going on. Everyone that submitted links tonight for the show a big…
There’s been a lot of buzz surrounding Hulu lately, and I am trying to figure it all out. There’s Hulu Plus, rumors of an IPO, content questions…the list goes on. So, what do we make of it all? Let’s start…
It’s the cost of doing business – advertising pays the bills. However, when you have a live show where someone clicks on – and is ready to move on when they don’t get instant gratification, 30 second ad might make…
OTT, short for “over-the-top-television” is an up-and-coming acronym that we are all likely going to become familiar with in the near future, provided someone doesn’t come up with a different marketing name. The concept is simple – it’s TV that…
I was listening to a podcast where the hosts were chatting back and forth about the newly offered Hulu Plus, where for $10 dollars a month, you can get Hulu on a wide variety of devices including smart phones and…
A few years ago remember seeing all those “Joost” commercials pushing their Internet TV application? “Proper TV – Joost” the sophisticated-sounding British spokesman endlessly blurted out towards the end of the ad. Of course, the initial Joost experiment ended badly.…
Get ready for a world where everything is on demand and à la carte. Traditional broadcasting is going to change whether it wants to or not. Marketing will be forced to change in profound ways. As a result, content-making will…