Is it not time that Apple, Microsoft, MPAA and the RIAA acknowledge that BitTorrent is good when applied legally, and incorporate BitTorrent into applications such as iTunes, Windows Media Player etc. The only way we are gonna keep the train moving forward with a rocket engine driving the new media growth in videocast, and podcasting is to give some relief to those in the trenches creating this content by incorporating BitTorrent into there applications to reduce cost as the audience grows.

The inking of several deals to distribute movies legally has taken place. Thus the industry needs to pony up to the bar and get aboard the content delivery train and make sure that as new media replaces old that you are wisely positioned to have helped continue to broker that content delivery.

It makes me irritated though that the folks who have created Juice and other applications did not step up and go the extra distance to make BitTorrent transfers in those applications seamless so that the user did not have to be a rocket scientist to figure it out. [CNET]