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In the world of blogging, podcasting and social networking, much has been said about the so-called “long tail.” The concept of the “long tail” revolves around the idea that available content living on the Internet gets a lot of extra audience over a long period of time, as opposed to traditional print and broadcast content which has a much more
The smartphone’s in many consumer hands today are as powerful as the desktop computers we were using five years ago. They may be as powerful from a hardware standpoint, yet the smaller interface demands different methods of interaction. The smaller interface also places different demands on the software that runs on it. Smartphone software apps typically need to be smaller
It's the cost of doing business - advertising pays the bills. However, when you have a live show where someone clicks on - and is ready to move on when they don't get instant gratification, 30 second ad might make them move on before they even see the show. Is 30 too long and what is the magic number? But