The Apple Watch launch day is rapidly approaching. While Apple’s entire smartwatch lineup is impressive, the most spectacular offering is the gold Apple Watch Edition. Ever since the initial announcement back in September, Apple fans worldwide have been speculating about one thing— how much will this luxury smartwatch cost? With a real gold frame and speciality gold-accented bands, we all knew the Edition was going to cost a fortune, and now we know the exact cost: a base price of $10,000, with the most expensive watch/band combination rounding out the lineup at a whopping $17,000.

While it’s safe to predict that the majority of Apple’s watch sales will come from the basic $349 Sport version and to a lesser extent the $549 stainless steel version, there will inevitably be a small percentage of society’s elite who will snag an Edition without hesitation. While most of us aren’t uber-famous socialites with millions to blow, there is something to be said about the value of investing in a precious heirloom watch that can be passed down through the generations. While at first glance the idea of spending $10,000 or more on a luxury Rolex may sound crazy, at least a Rolex will retain— and possibly increase— it’s value over time. With a battery replacement and/or tune-up every few years, that expensive Rolex will work just as well 10 years later as it did when it was first purchased, making it a worthwhile investment for those willing to take the plunge.

Even though they have the $10K price tag in common, there is a fundamental difference between a Rolex and an Apple Watch Edition. The Apple Watch is not merely a designer watch, it’s technology product, and the technology scene is constantly changing. Like an smartphone or tablet, a smartwatch is doomed by design to become outdated after a few years, meaning that those who want to enjoy the latest and greatest features have no choice but to upgrade or be left in the dust. It’s difficult for the average person to comprehend dishing out $10K for a watch that will only remain relevant for a year or two– you could buy 3 years’ worth of Apple Watch Sports for that price!

Now don’t get me wrong, I’m not suggesting that you boycott the entire Apple Watch lineup. The good thing about Apple’s watch strategy is that the specs and features are virtually identical across all versions of the Apple Watch. No matter which version you get, you’ll be able to enjoy health monitoring, GPS, Siri, dictation, heartbeat-sending, texting, and everything else the Apple Watch has to offer. Yes, the Edition looks nicer, but for a third of the price you can get all the same features in the $349 Sport version.

The bottom line is, unless you’re drowning in piles of money, the Apple Watch Edition simply isn’t worth the $10K price tag. You’re much better off buying the Sport or stainless steel version and saving hundreds of dollars than paying a fortune for the same thing plus a few ounces of gold.