Mangoslab’s Cordless Hair Straightener Wins CES Innovation Award



Mangoslab, a Samsung Electronics spinoff from Korea focusing on innovative thermal technology products, will be attending CES 2023 from January 5-8 at Tech West, Venetian Hall D, booth #55653. Since winning the Best of Innovation Award for Nemonic, a sticky-note printer based on thermal technology at CES 2017, it has accumulated know-how and has become an industry leader.

The company will primarily be showcasing their newest product and brand, Aesty. The first hair straightener to ever receive a CES Innovation Award (2023), Aesty is a cordless hair straightener with several features that differentiate it from competitors.

At CES 2023, Aesty Cordless Hair Straightener will be introduced with an emphasis on minimizing hair damage based on its precise smart-heating technology. Aesty’s Dual Heater technology generates high-speed heat and maintains precise temperatures by using more than 150 sophisticated thermal control algorithms per second, resulting in hair styling without excessive heat. To attract visitors to their booth, Mangoslab has installed a thermal camera in order to show Aesty’s effectiveness and even heat distribution, and will be doing live product demonstrations throughout CES 2023.

Aesty’s Hidden Hinge design prevents hair from getting caught and snagging during styling due to an internally-located hinge. The Hybrid Mode feature enables the device to be plugged in during use, bypassing the battery as the power source and using direct power instead, effectively saving the battery for cordless use at a later time. Additionally, it is equipped with a 4-cell battery that can be used up to 410F degrees without the need for a cord, and generates a full charge in just 60 minutes.

“I think CES 2023 will be a fantastic opportunity to showcase Mangoslab’s cordless hair straightener, who won an Innovation Award amid record competition,” said Yongsoo Jong, CEO of Mangoslab. “Excessive heat damages hair, and damaged hair becomes more difficult to style.” Jeong continued, “We want to become a company that can ultimately contribute to users enjoying more self-expression while providing solutions to minimize hair damage through Aesty.”

Currently, Aesty’s Cordless Hair Straightener has been released in the US, and can be found online at their official website (www.aesty.) and Amazon. Visit Mangoslab at booth #55653.