Nothing Opens Store in Soho

Up-and-coming tech company Nothing are opening their first bricks-n-mortar store in Soho, London this weekend. Located at 4 Peter Street, Soho, London, W1F 0AD, the store will offer Nothing’s portfolio of phones, earbuds and accessories.

To celebrate the opening, Nothing will be offering a limited edition version of their new Ear(stick) earphones. Laser-engraved and numbered from 1 to 100, these will be available on a first-come-first server basis, along with some exclusive merch.

Of course, the original Ear(1) and the unique Phone(1) will be on sale as well, along with accessories, spare parts and Nothing merchandise.

Not only is Nothing celebrating the open of a new store, it’s celebrating a second birthday and a million products sold. That’s not bad going. Frankly, it’s hard to believe that the Phone(1) only came out in July ’22 as it seems much older than that already.

While Nothing has been focussing on Europe with the Phone(1) and its glyph interface, founder Carl Pei has recently expressed interest in offering the Phone(1) in the USA, so with luck, our American friends will the see the Phone(1) or a successor in the not too distant future.

Doors open at 11.30 on Saturday. Get in line.

Disclosure: I have a small shareholding in Nothing.