Neutrogena will debut the new Neturogena Skin360 app at CES 2020. The Neutrogena Skin360 app combines advanced skin imaging, behavior coaching and artificial intelligence to empower consumers with actionable, personalized steps to help achieve their skin care goals.
After the 2018 launch of the first Neutrogena Skin360 app, which required a skin scanning tool, the Neutrogena Skin Tech team received valuable insight into what consumers wanted and optimized the Neutrogena Skin360 app based on key learnings such as: more science-backed information, access to experts, personalized recommendations, tool-free analysis, and an ability to track any skincare product used to understand how an end-to-end skincare routine impacts skin health over time.
At the heart of the app is the Neutrogena AI Assistant (NAIA), a virtual skin health coach. Powered by artificial intelligence and behavior change techniques, NAIA builds a relationship with users by initiating a text conversation to determine their skincare personality, approach to skincare and current routine. NAIA then helps users identify an 8-week skincare goal that is monitored and supported with behavioral coaching.
US consumers can download the Neutrogena Skin360 app from both the App Store and Google Play for free, for use on both iPhone and Android devices.
In shifting away from a physical tool, the 180-degree selfie analysis powered by Perfect Corp’s YouCam technology, which provides a lightning fast analysis for a broad range of skin parameters (wrinkles, fine lines, dark under-eye circles, dark spots and smoothness). The skin analysis boosted with the extensive Neutrogena skincare experience and the individual’s sleep, exercise, and stress levels is what creates a unique Skin360 Score. Users can also input a self-assessment of important attributes such as moisture, clarity, tone and radiance.
Visit Neutrogena at CES 2020 at Booth #46440MR.