IKEA announced that it has taken the strategic decision to invest even more in the smart home area by establishing IKEA Home Smart as its own business within IKEA of Sweden. The IKEA Home Smart Business Unit at IKEA will be responsible for the smart home business end to end.
“At IKEA we want to continue to offer products for a better life at home for the many people going forward. In order to do so we need to explore products and solutions beyond conventional home furnishing,” says Björn Block, Head of the new IKEA Home smart Business Unit at IKEA of Sweden.
“We have decided to invest significantly in Home Smart across IKEA to fast-forward the development. This is the biggest New Business we are establishing since the introduction of Children’s IKEA,” says Peter van der Poel, Manager IKEA Range & Supply.
Since the beginning in 2012, IKEA Home smart has set out to enrich all aspects of IKEA by incorporating digital elements and technologies into products and solutions. Launches within the product areas of wireless charging, smart lighting and just recently smart sound at home together with SONOS are all examples of the success to do so. Besides that, IKEA has also created its own echo system and app for smart lighting first introduced by TRÅDFRI, and in June changed its name to IKEA Home smart app.
It makes sense to me that IKEA would invest in its own IKEA Home Smart system of products. People go to IKEA when they want to put together a bedroom or living room that aesthetically fits together. IKEA Home Smart feels like the logical next step.