Anvato has announced that it is joining the Google Cloud Platform team. Anvato says it will continue to deliver the full range of cutting edge video processing software solutions for pay TV operators, programmers, broadcasters, and live event producers, and will do so on the Google Cloud Platform infrastructure.
Anvato’s Media Content Platform has many large media companies as its customers. Some of those customers include NBCUniversal, Univision, Scripps Networks, Fox Sports, and Media General. Anvato wrote in its blog that they are “thrilled to bring together Anvato with the scale and power of Google Cloud Platform to provide the industry’s best offering for OTT and mobile video.”
The Google Cloud Platform Blog states that: “Anvato provides a software platform that fully automates the encoding, editing, publishing, and secure distribution of video content across multiple platforms.” It also states that Anvato’s Media Content Platform will compliment the Google Cloud Platform teams efforts “to enable scalable media processing and workflows in the cloud”.
Anvato Dynamic Ad Insertion Technology enables its customers to maximize revenue by replacing TV ads with user-targeted dynamic ads on all screens. This monetization system is something the Google Cloud Platform team will likely make use of.