“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
The colour data for Tangerine Tango is here, giving RGB and CMYK values for illustrators and designers who want to be in with the cool crowd. There are several tie-in products, including Pantone’s Colour Fashion Report for Spring 2012, which showcases Tangerine Tango incorporated into the collections of several well-known designers, such Tommy Hilfiger. More practically, there are colour guides, swatches and the ubiquitous chips.
2011’s colour, Honeysuckle, is now officially passé.