Matt Cutts On PayPerPost and Selling Links

Matt Cutts does not come straight out and hammer the PayPerPost bloggers and company model but the article applies to their business model and many other bottom feeders out their.

I think once you review his writeup you will understand why many of the paid posts are really nothing more but attempts to game the search engines of which Google is going to penalize those sites that play these games.

I think it is important though to remember that nothing is wrong with being offered merchandise to review or being asked to do a site review on topics that your are knowledgeable about.

My review policy requires full disclosure within the post if I have been given merchandise for the review and vendors know up front that they have no guarantee of a positive review of their product. We also actually use the product or service for a minimum of 3 days before we write the review as well.

The approach Google is taking her is one that some will not like but I think once you read the example you will come to the conclusion that some of the sites that are writing reviews have no credibility whatsoever. []

About Todd Cochrane

Todd Cochrane is the Founder of Geek News Central and host of the Geek News Central Podcast. He is a Podcast Hall of Fame Inductee and was one of the very first podcasters in 2004. He wrote the first book on podcasting, and did many of the early Podcast Advertising deals in the podcasting space. He does two other podcasts in addition to Geek News Central. The New Media Show and Podcast Legends.