Big Media companies are in a mild panic at the moment, not just because there Radio and TV audience is headed south it’s because people are starting to spend a lot more time behind there computer screens and hooked up to there media players being entertained. If it were not for a few shows on TV like Chris Angel, The Dog, Intervention, and a few other of these types of programs oh I don’t want to forget “Flip this House” I would likely never ever watch any regular TV.
We have family night ever week and watch a DVD or two but that’s it. So today when I see that CBS is going to be expanding there on line offerings by bringing CSI and Survivor to the Net with limited commercial interruption I know that Big Media has seen the writing on the wall and are going to be migrating very quickly to a net based delivery model.
I watched the first series from Survivor and have not watched since and I have watched CSI maybe one time so will this new delivery model bring me back to the fold. The answer to that is no. I am having to much fun enjoying new media people are creating. In a nutshell though I think new media is being driven by people’s desire to connect.
I can always be assured that the media I am listening to is fresh, real, usually without motive, and entertaining. When I was growing up my dad went to breakfast at a local coffee shop as often as he could, and I realize today it was not for the coffee it was to talk story and connect with others in the community. Today when you go into a Coffee shop it is probably a Starbucks and generally people do not talk to one another in fact it’s usually Anti-Social unless you know someone.
As humans we need interaction with others, and for many people stuck in a cubicle or working in a high energy job you may only know those on your team, and well work is work. So maybe this is why the new media has become so popular is that podcast and videocast even though they are one way mediums during consumption allow us to get our fix on what every day people are thinking in the world.
I very purposely load my iPod with as many new shows a week as I can handle and sometimes the perspectives piss me off, but at the same time it helps formulate and move ones opinion. Todays Big Media wants to stay Big Media so the fight for new media is going to wage pretty heavily because these Big Media companies are influencer’s and they want to continue to hammer away at you each day with their biased opinion to drive the agenda that those companies want to drive. [CBS]