It comes as no surprise to me that companies are finally figuring out that blogs are very powerful information vehicles when it comes to product launches. By giving a new product to a bloggers and allowing them to test the products, then allowing them to provide feedback to the company and then blogging about the product is resulting in very successful product launches.
The trick that most companies will have, is finding bloggers that are reputable that can do good reviews and provide constructive feedback. [WashingtonPost.com]