Launching products with Bloggers versus PR firms!



It comes as no surprise to me that companies are finally figuring out that blogs are very powerful information vehicles when it comes to product launches. By giving a new product to a bloggers and allowing them to test the products, then allowing them to provide feedback to the company and then blogging about the product is resulting in very successful product launches.

The trick that most companies will have, is finding bloggers that are reputable that can do good reviews and provide constructive feedback. [WashingtonPost.com]

About geeknews

Todd Cochrane is the Founder of Geek News Central and host of the Geek News Central Podcast. He is a Podcast Hall of Fame Inductee and was one of the very first podcasters in 2004. He wrote the first book on podcasting, and did many of the early Podcast Advertising deals in the podcasting space. He does two other podcasts in addition to Geek News Central. The New Media Show and Podcast Legends.