I think if you asked that question to videocasters and podcasters that question, most of them that have any sizable audience will quietly say they are really worried. With that the solution for many of these distribution issues already, but for some reason the developers have not integrated the solution and made is easy for the average content consumer.
BitTorrent is the savior on the horizon but we need to move now and educate people on the good uses of BitTorrent. The linked article will bring you some awareness to what many new start up companies are facing and the challenges of becoming a popular site. [www.dembot.com]